Amazon & Walmart SEO — Get Your Listings to Page 1
Page 1 on Amazon means 70% of clicks. Page 2 means almost zero. We move your listings from page 4–10 to top organic positions on Amazon and Walmart.
Amazon's A10 algorithm and Walmart's search ranking work differently from Google. Generic SEO knowledge doesn't transfer. We specialise in marketplace SEO: keyword research from Helium 10 / Jungle Scout, listing optimisation with conversion focus, A+ Content / Enhanced Brand Content, review velocity strategies, and PPC integration that boosts organic rank.
What's bleeding revenue right now
Listings buried on page 5+
Your products exist on Amazon but nobody finds them. Without page-1 rankings for buyer-intent keywords, organic sales are near zero.
PPC eats all margin
You're running Sponsored Products at $2-5 per click just to get visibility. Without strong organic ranking, ad spend never converts to sustainable profit.
Keyword research is guesswork
You're optimising for what you think customers search, not what they actually type. Helium 10 / Jungle Scout data reveals 80% gap between assumption and reality.
Reviews stuck at 12 (4.2)
Amazon's algorithm boosts products with review velocity. A trickle of organic reviews keeps you below the threshold where the algorithm starts pushing your listing.
A+ Content empty or generic
Brand Registry enrolled but you're using the basic template. Properly designed A+ Content lifts conversion 5-10% — and conversion directly feeds back into organic rank.
Walmart treated as afterthought
Walmart Marketplace has 30% less competition than Amazon and growing fast. Sellers ignoring Walmart leave 20-40% revenue on the table.
The complete service
Keyword research at scale
Full keyword discovery via Helium 10, Jungle Scout, Brand Analytics. Backend keywords, long-tail, competitor reverse-ASIN, search-frequency rank.
Listing optimisation
Title structure with priority keywords, 5 bullet points engineered for conversion, product description, A+ Content / Enhanced Brand Content layouts.
Image & A+ design
Main image + 6-8 secondary images. Lifestyle, infographics, comparison charts, size guides. A+ modules: brand story, comparison, FAQ.
Review velocity strategy
Vine, Request a Review automation, post-purchase email sequences (compliance-safe). Target: 50+ reviews in 90 days.
PPC + organic synergy
Sponsored Products targeting that feeds organic ranking. Bid management, negative keywords, ACoS optimisation. PPC reinforces SEO, not replaces it.
Walmart parallel strategy
Same products listed on Walmart Marketplace with platform-specific optimisation. Walmart Connect ads, WFS fulfilment, Pro Seller badge requirements.
How we work
Marketplace audit (week 1)
Listing-by-listing analysis: title, bullets, A+ Content, image quality, review count and velocity, BSR trends, organic vs PPC traffic split, competitor benchmark.
Keyword & competitor research (week 2)
Helium 10 + Jungle Scout deep dive. 200-500 keywords per product, indexed and grouped by intent. Reverse-ASIN on top 5 competitors. Walmart keyword extraction.
Listing rewrite & visual overhaul (weeks 3-5)
Title, bullets, description, backend keywords rewritten. New image set produced (or existing optimised). A+ Content modules designed and published.
Review velocity activation (weeks 4-12)
Vine enrollment, Request a Review automation, follow-up email sequences. Target: 1-2 reviews/day for ranking products, never less than 4.3 star rating.
PPC ranking boost (weeks 6-12)
Sponsored Products on target keywords for the first month to push them to first page organic. Once ranked, scale back ads to maintain not subsidise.
Monitor, iterate, expand (ongoing)
Weekly position tracking. Monthly A/B tests on titles, images, A+ Content. Roll out to Walmart, then add new SKUs as the playbook proves out.
Pick the tier that matches your scale
Starter
1-5 SKUs, single marketplace
- Up to 5 listings optimised
- Keyword research per product
- Title + bullets + description rewrite
- Basic A+ Content (3 modules)
- Review request automation
- Monthly position report
Growth
10-30 SKUs, Amazon + Walmart
- Up to 30 listings optimised
- Full Helium 10 / Jungle Scout suite
- Premium A+ Content design
- Image production (3-5 per listing)
- PPC management included
- Walmart parallel optimisation
- Bi-weekly strategy calls
Enterprise
50+ SKUs, multi-marketplace brand
- Unlimited listings
- Dedicated marketplace strategist
- Brand Registry + IP enforcement
- International marketplace expansion
- Inventory forecasting
- Vendor Central / Walmart 1P consultation
- Weekly executive reporting
What you actually receive
Frequently asked questions
How long until I see Amazon rankings improve?
First listing optimisation improvements (title, bullets, images) show within 2-3 weeks. Sustained page-1 rankings for competitive keywords typically take 2-4 months and require both content quality and review velocity. New product launches with no review history take 4-6 months to compete with established listings.
Do you handle Amazon Brand Registry and trademark filing?
We don't file trademarks (that's an attorney's job in your country), but we set up Brand Registry once your trademark is approved, configure Brand Analytics access, and use Brand-Gated tools (A+ Premium, Posts, Stores) once enabled.
Can you guarantee top-10 ranking?
We don't guarantee positions — Amazon's A10 algorithm depends on conversion rate, review velocity, sales history, and dozens of factors we don't fully control. We do guarantee execution of the optimisation playbook and transparent monthly reporting on every metric that moves the needle.
What about Walmart — is it worth it?
For most US-shipping sellers, yes. Walmart Marketplace has 30% less direct competition than Amazon for comparable keywords. WFS fulfilment matches FBA. Walmart Connect ads cost 30-50% less per click. The catch: stricter approval, longer review process, and tighter compliance enforcement.
Do you work with Vendor Central or only Seller Central?
Both. Vendor Central (Amazon 1P) is a different game — you sell wholesale to Amazon, they handle the listings. We consult on PO management, ASIN optimisation through Vendor Central tools, and Amazon Marketing Services. Most clients are on Seller Central (3P) which gives more control.
How is this different from a typical Amazon agency?
Most Amazon agencies focus on either PPC management or just listing rewrites. We integrate organic SEO, review velocity, PPC, image production, and Walmart parallel strategy. Our SEO team comes from web SEO background — we understand search intent and keyword research at a level pure-PPC agencies don't.
Free 30-minute consultation
Tell us your marketplace situation and we'll respond within one business day.
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