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SEO · HoReCa & Suppliers

HoReCa SEO — Local Guests, B2B Buyers, Zero Wasted Ad Budget

Restaurants need local footfall. Suppliers need B2B procurement leads. Hotels need direct bookings. We build the specific search strategy each HoReCa business model requires — not a generic plan.

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What we do

Our approach for horeca & suppliers

Local SEO for Restaurants

Google Maps, local search — where 70%+ of guests come from. Review and rating management.

B2B SEO for Suppliers

Chefs and procurement managers search for suppliers on Google. We build SEO around B2B queries: 'seafood supplier for restaurants', 'meat distributor HoReCa'.

Premium Positioning

Repositioning a supplier into the premium segment. A digital presence that matches luxury restaurants and 4–5★ hotels.

Seasonal Semantics

HoReCa runs on seasons. We build content plans for seasonal demand: summer menus, New Year catering, beach season.

Menu & Schema.org

Restaurant and Menu schema — rich snippets with ratings, prices and menu items directly in search results.

GEO for Resort Regions

Sochi, Krasnodar, resort cities — specific market with high seasonal traffic and tourist audiences.

What's included in the project

Technical SEO audit and error prioritisation
Semantic core for the niche — all commercial queries
On-page optimisation of all pages
Monthly link building from authoritative sources
Content plan and article writing
GEO optimisation for AI search
Weekly reporting with real KPIs

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Frequently asked questions

How is restaurant SEO different from standard SEO?

Restaurant SEO is primarily about local search and reputation management. Google Maps, local reviews — these drive more guests than organic positions. We also handle content: menus, promotions, events.

How can a supplier attract restaurants through search?

Chefs and buyers genuinely search for suppliers on Google. You need: correct B2B keywords, a dedicated page for each product category, and proof of reliability (certifications, case studies, clients). This is exactly what we did for Vilkom in Sochi.

Do you work with resort regions?

Yes, this is our specialty. Sochi, Krasnodar — tourist-heavy markets with strong seasonality require a dedicated strategy. We know these markets and how to target tourist audiences.

How quickly will a restaurant get guests from search?

Local search and Google Maps: 1–2 months for profile optimization, first growth in 2–3 months. Organic website traffic from SEO: 3–4 months minimum.

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