How an assistant assembles an answer: where it takes facts from, why it names some companies and not others, and which of that you can change. An explainer — the service itself and its price live on the GEO service page. GEO (Generative Engine Optimization) is the work of making sure an assistant can take an accurate fact from your site and name your company in its answer. It differs from ordinary SEO because an assistant doesn't show a list of links: it retells several sources in its own words. Those sources vary — your site, business listings, reviews, articles, niche aggregators — which is why the work never sits on the site alone. This page explains the mechanics: what an assistant extracts most reliably, why an outdated price in one section spoils the whole answer, why crawlers end up blocked in robots.txt by accident, and what can genuinely be measured. If you need the work rather than the theory, it's described on the service page.
This page explains how AI answers are built and what influences them.
GEO service and pricingWhen clients ask AI about your niche — competitors get mentioned. Your brand doesn't exist for AI models.
Google AI Overview answers directly in SERP — users don't click. Without citation optimisation, you lose 30-50% of traffic.
Long SEO copy with keyword stuffing is poorly extracted by language models. Different structure required.
Classic SEO tools (Semrush, Ahrefs) don't show where AI assistants cite you. Blind spot.
Whoever started GEO earlier already owns AI-answer real estate. Catching up is harder than starting first.
Google doesn't understand who you are as an entity. No topic associations, no Knowledge Panel — no algorithmic trust.
We monitor how and when AI assistants mention your brand for relevant queries.
We write content structured so language models prefer to cite it.
Different strategies for ChatGPT, Perplexity, Gemini — each has different source-selection mechanisms.
We build your entity in the Knowledge Graph — Google and Yandex treat the brand as a trusted expert.
We analyse your current AI mention rate and identify gaps compared to competitors.
FAQ pages, expert bios, cited research — we build trust signals for LLMs.
We map your current AI/SEO landscape: what works, what's broken, where competitors lead. Tools: GSC, Ahrefs, MarketMuse, custom NEXUS agents for AI-mention monitoring.
90-day execution plan with clear KPIs, weekly milestones, and dependency mapping. You see exactly what we do each week and what success looks like.
Our team executes — content, technical, link building, AI-specific work. Your team focuses on the business. Weekly status calls keep you informed without micromanagement.
Real metrics every week: rankings, AI citations, traffic, conversions. We don't hide behind vanity metrics. If something underperforms — we pivot fast.
Once a tactic proves out, we automate it (NEXUS agents) and scale across all your assets. Manual work doesn't survive long with us.
Every 90 days: full strategy review, competitor benchmark, AI landscape updates, next-quarter planning. You always know where we're heading and why.
We don't sell AI search as a separate package: preparing a site to be quoted by assistants is part of the SEO retainer. The scope is set after a free audit of the project.
We take it standalone in one case only — another vendor runs your SEO and you need the AI part. On our pricing page that's AI-search adaptation, from $1,000/mo.
Being cited cannot be guaranteed: the answer is generated anew on every request.
Both have their place. Most clients need a hybrid. Here's how they differ.
Most of our clients run both in parallel: SEO for compounding long-term moat, AI/GEO for capturing the new generation of AI-mediated search.
GEO — Generative Engine Optimization. When a user asks ChatGPT 'best SEO agency', they get specific recommendations without clicking any website. GEO is about making your brand appear in those recommendations.
No, it complements it. Classic SEO is for Google and Yandex. GEO is for AI assistants. A correct strategy includes both.
We monitor brand mention frequency in AI responses to target queries. Compare against competitors. Track the dynamic over time.
No — AI systems decide based on content quality, authority, and structure. We can't manipulate them directly, but systematic work increases probability by 5-10x compared to no GEO effort.
ChatGPT with search: 2-4 weeks after content publication. Perplexity: 1-3 weeks. AI Overview: 4-8 weeks. Knowledge Graph presence: 3-6 months.
Free consultation
Start with What GEO actually is