GEO Optimization — Get Cited by ChatGPT, Perplexity and Gemini
GEO (Generative Engine Optimization) determines whether your brand appears in AI assistant responses. ChatGPT, Perplexity, Google AI Overviews, Gemini — these are the new client entry points. Search is changing faster than most SEO agencies can respond. A significant portion of informational queries are already answered directly by AI systems — without a click to any website. GEO optimization is about making your brand, your data and your content the source of those answers.
What's costing you right now
You're absent from ChatGPT answers
When clients ask AI about your niche — competitors get mentioned. Your brand doesn't exist for AI models.
CTR drop from AI Overview
Google AI Overview answers directly in SERP — users don't click. Without citation optimisation, you lose 30-50% of traffic.
Content unfit for LLMs
Long SEO copy with keyword stuffing is poorly extracted by language models. Different structure required.
No AI visibility data
Classic SEO tools (Semrush, Ahrefs) don't show where AI assistants cite you. Blind spot.
Competitors pulling ahead
Whoever started GEO earlier already owns AI-answer real estate. Catching up is harder than starting first.
Empty Knowledge Graph
Google doesn't understand who you are as an entity. No topic associations, no Knowledge Panel — no algorithmic trust.
Complete service
Citation monitoring
We monitor how and when AI assistants mention your brand for relevant queries.
LLM-optimised content
We write content structured so language models prefer to cite it.
Multi-platform strategy
Different strategies for ChatGPT, Perplexity, Gemini — each has different source-selection mechanisms.
Entity SEO
We build your entity in the Knowledge Graph — Google and Yandex treat the brand as a trusted expert.
GEO audit
We analyse your current AI mention rate and identify gaps compared to competitors.
FAQ & E-E-A-T
FAQ pages, expert bios, cited research — we build trust signals for LLMs.
How we work
Discovery & audit
We map your current AI/SEO landscape: what works, what's broken, where competitors lead. Tools: GSC, Ahrefs, MarketMuse, custom NEXUS agents for AI-mention monitoring.
Strategy & roadmap
90-day execution plan with clear KPIs, weekly milestones, and dependency mapping. You see exactly what we do each week and what success looks like.
Implementation
Our team executes — content, technical, link building, AI-specific work. Your team focuses on the business. Weekly status calls keep you informed without micromanagement.
Measurement & iteration
Real metrics every week: rankings, AI citations, traffic, conversions. We don't hide behind vanity metrics. If something underperforms — we pivot fast.
Optimisation at scale
Once a tactic proves out, we automate it (NEXUS agents) and scale across all your assets. Manual work doesn't survive long with us.
Strategic review (quarterly)
Every 90 days: full strategy review, competitor benchmark, AI landscape updates, next-quarter planning. You always know where we're heading and why.
Pick the tier that matches your scale
GEO Audit
Understand current position
- Mention analysis in ChatGPT, Perplexity, Gemini
- Benchmark vs top-5 competitors
- Technical GEO audit of your site
- 30+ growth opportunities listed
- Results presentation call
GEO Promotion
Systematic AI visibility growth
- Audit deliverables + ongoing monthly work
- LLM-targeted content strategy
- Structured Data + Knowledge Graph
- PR in authoritative outlets
- Weekly mention monitoring
- Monthly reports & strategy sessions
Enterprise GEO
Multi-region strategy
- Dedicated GEO strategists team
- Multiple languages/markets in parallel
- Custom monitoring dashboards
- AI reputation crisis response
- Direct integration with your PR team
AI/GEO vs traditional SEO
Both have their place. Most clients need a hybrid. Here's how they differ.
Traditional SEO
- • Targets Google, Yandex, Bing organic
- • Keyword-centric: title, H1, meta, content
- • Link building, technical health, content velocity
- • Results in 4-8 months, compounds over years
- • Mature tooling: Ahrefs, Semrush, GSC
AI / GEO NEW
- • Targets ChatGPT, Perplexity, Gemini, AI Overview
- • Entity-centric: brand recognition by LLMs
- • Citation engineering, Knowledge Graph, PR
- • Results in 2-6 weeks (faster cycle)
- • Emerging tooling: NEXUS, custom monitors
Most of our clients run both in parallel: SEO for compounding long-term moat, AI/GEO for capturing the new generation of AI-mediated search.
What you get
Frequently Asked Questions
What is GEO and why does it matter?
GEO — Generative Engine Optimization. When a user asks ChatGPT 'best SEO agency', they get specific recommendations without clicking any website. GEO is about making your brand appear in those recommendations.
Does GEO replace SEO?
No, it complements it. Classic SEO is for Google and Yandex. GEO is for AI assistants. A correct strategy includes both.
How do you measure GEO results?
We monitor brand mention frequency in AI responses to target queries. Compare against competitors. Track the dynamic over time.
Can you guarantee a top spot in AI Overview?
No — AI systems decide based on content quality, authority, and structure. We can't manipulate them directly, but systematic work increases probability by 5-10x compared to no GEO effort.
How long until first AI mentions?
ChatGPT with search: 2-4 weeks after content publication. Perplexity: 1-3 weeks. AI Overview: 4-8 weeks. Knowledge Graph presence: 3-6 months.
Free consultation
Start with GEO Optimization
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