Marketplace Brand Protection — Stop Counterfeits, Hijackers & IP Theft
Counterfeit listings using your brand. Resellers buying you out only to drop price on Amazon. Listings hijacked with fake claims. Brand protection is no longer optional once your brand starts to grow.
On Amazon, eBay, Etsy, and Walmart, the second your brand gets traction, copycats appear. Some are honest competitors, others are organised counterfeiters with fake invoices and forged trademark papers. Brand Registry alone isn't enough — you need active monitoring, takedown infrastructure, and a legal escalation path. We build all three.
What's bleeding revenue right now
Counterfeits selling your brand
Listings appearing with your brand name, fake or low-quality product, undercutting your price. Customers blame YOU for the bad experience, leaving 1-star reviews on your real listings.
Listing hijackers on Amazon
Other sellers attaching themselves to your ASIN, fulfilling counterfeit product as if it were yours. Buy Box stolen. Reviews from their counterfeits hurt your real listing's rating.
Unauthorised resellers
Someone bought 100 units of your product from a wholesaler, now reselling on Amazon at -30% your MSRP. Your authorised channels lose margin, your brand position erodes.
Image and copy theft
Your product photography and listing copy used by competitors on their own listings. SEO benefits transfer to them, you lose distinctiveness in search.
Trademark misuse
Sellers using your brand name in their titles to capture your branded search traffic for their unrelated products. Customers confused, you lose sales.
No legal escalation path
You file Amazon takedowns one by one with no leverage. Bad actors return within days under new accounts. Without coordinated legal pressure, the cat-and-mouse never ends.
The complete service
Brand Registry / IP enrollment
Amazon Brand Registry, Walmart Brand Portal, eBay VeRO program, Etsy Reporting Portal. Setup, document submission, ongoing access management.
Daily marketplace monitoring
Automated daily scans across all 4 marketplaces for: unauthorised use of brand name, copycat listings, image theft, suspicious sellers on your ASINs, price violations.
Takedown enforcement
DMCA-style takedowns, Brand Registry violations, trademark infringement reports, counterfeit complaints. Average resolution: 24-72 hours for clean cases.
Test buys for evidence
Suspicious listings purchased and inspected to gather counterfeit evidence — required documentation for Brand Registry takedown success. Refunded purchase costs included.
MAP enforcement
Minimum Advertised Price policy creation, violation tracking, reseller termination communications, automated price scanning across Amazon, eBay, Walmart.
Legal escalation coordination
Once takedowns stop working (organised counterfeiters), coordinated escalation: cease and desist letters, John Doe lawsuits, customs registration (CBP), platform escalation contacts.
How we work
IP & registration audit (week 1)
Trademark status check in your countries of operation. Brand Registry enrolment status across Amazon, Walmart, eBay, Etsy. Gap analysis: what's missing, what needs filed.
Threat landscape mapping (week 2)
Manual scan of all 4 marketplaces for current unauthorised listings, hijackers, copycats. Test buys ordered for suspicious top-priority listings. Evidence dossier built.
Monitoring infrastructure setup (week 2-3)
Automated daily scans configured. Alert thresholds set: new listings using brand name, price violations, suspicious seller behaviour. Slack / email notifications activated.
Initial takedown sweep (weeks 3-6)
Existing threats taken down systematically. Counterfeits, hijackers, copy thieves all addressed. Detailed log of each case, response, and resolution kept for legal record.
MAP & reseller management (weeks 4-8)
MAP policy drafted and signed with authorised distributors. Violation tracking activated. Wholesale terms reviewed to identify channel leakage source.
Ongoing operations & escalation (ongoing)
Daily monitoring, weekly takedown sprints, monthly threat reports. Quarterly escalation review: which bad actors keep returning, which need legal escalation.
Pick the tier that matches your scale
Watch
Single brand, Amazon focus
- Brand Registry setup
- Amazon-only monitoring
- Up to 10 takedowns / month
- Monthly threat report
- Email alerts for violations
Protect
Active brand, 4 marketplaces
- All 4 marketplaces monitored
- Unlimited takedowns
- Test buys included
- MAP enforcement
- Hijacker removal specialist
- Bi-weekly threat reports
Enforce
Multi-brand, international, legal escalation
- Multiple brands managed
- International marketplaces (.uk, .de, .ca, .au)
- Dedicated IP coordinator
- Customs registration (CBP, EU IPR)
- Legal counsel coordination
- Quarterly executive review
- Counterfeit litigation support
What you actually receive
Frequently asked questions
Do I need a registered trademark before you can help?
For Amazon Brand Registry — yes, you need at least a pending trademark in your country. We can refer you to trademark attorneys who file in 1-2 weeks (USPTO live application qualifies). For eBay VeRO and Etsy reporting — no trademark required, just clear ownership evidence (original design files, dated mockups, etc.).
How fast can you take down a counterfeit listing?
Clean cases with strong evidence (test-buy + Brand Registry): typically 24-72 hours. Borderline cases (similar but not identical): 1-2 weeks with multiple touch points. Organised counterfeiters with fake invoices: requires escalation through legal channels and Amazon's Counterfeit Crimes Unit — 30-90 days.
Can you stop ALL counterfeits?
No. Anyone telling you they can is lying. We can stop 90-95% of attempts before they cause meaningful damage, and we keep ongoing surveillance so new attempts get caught within 24-48 hours of appearing. The remaining 5-10% are well-funded counterfeit operations that require legal action — we coordinate but you'll need attorney fees.
What's MAP enforcement and do I need it?
Minimum Advertised Price — a policy requiring authorised resellers to not advertise your product below a set price. Worth it when: (1) you have authorised distributors selling on Amazon, (2) price erosion is hurting your brand position, (3) you're losing the Buy Box to discounters. Not relevant for pure DTC brands without wholesale channels.
Will my own Amazon team be replaced?
No, we work alongside your existing seller operations team. Our scope is exclusively brand protection and IP enforcement — the listing optimisation, PPC, inventory management stays with your team or our separate Amazon SEO service if you bundle them.
What if a competitor files a fake counterfeit claim against ME?
Happens regularly — bad actors file fake claims to suspend a competitor's listings. We handle the response: Brand Registry appeal, supplier invoices, manufacturing records, trademark proof. Typically resolved within 7-14 days when documentation is in order. Critical to keep good records from day one.
Free 30-minute consultation
Tell us your marketplace situation and we'll respond within one business day.
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