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Audit · Usability Audit

Usability Audit — Stop Losing Visitors Before They Convert

We analyse user experience: navigation, structure, mobile version, speed, contact forms. We find where and why visitors leave before converting.

Costfrom $250
Duration3–5 business days

What the audit includes

Heatmaps and behaviour analysis (if data is available)
Mobile version: gestures, readability, buttons
Load speed and perceived performance
Navigation and site search
Forms and conversion elements
Accessibility (WCAG basic requirements)

Why Adaptive Lab

Mobile UX

60%+ of traffic is mobile. Separate analysis — mobile interaction mechanics are different.

User scenarios

We walk the user journey from landing to conversion and document every friction point.

Competitive UX

We compare your site against best-in-class UX practices in your niche.

Fix prioritisation

Sorted by impact and cost: what to do in a day, what needs development.

Ready-to-use specs

For each issue — a ready technical specification for the developer.

SEO connection

Poor UX → high bounce → search engine signal. Usability directly affects rankings.

How it works

01

We study analytics: bounces, depth, heatmaps

02

Manual testing on 3+ devices and browsers

03

Walking through all key user scenarios

04

Report with screenshots and concrete recommendations

05

Developer spec for each fix

Frequently Asked Questions

Do you need analytics data for a usability audit?

Preferably, but not mandatory. With GA/analytics data, results are more accurate. Without it, we do an expert audit based on best practices.

Does a usability audit affect SEO?

Yes, directly. Behavioral factors — time on site, bounce rate, page depth — are ranking signals in both Google and Yandex.

Free, within 24 hours

Free express Usability Audit

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