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SEO · Supplier & Wholesale Websites

Supplier SEO — Get Found by the Buyers Who Actually Have Budget

Suppliers and wholesalers lose clients who search for their products on Google — and find competitors. We build B2B supplier SEO: food production to construction materials, industrial goods to professional services. A restaurant chain's procurement manager, a construction company's buyer, a retailer's purchasing department — they all search for suppliers the same way regular consumers do: on Google. The difference is that a B2B query 'seafood supplier for restaurants Chicago' is worth 100× more per deal than any consumer query. That's exactly what we prioritise.

Typical problems

Why clients come to us

📦

Works only on referrals

90% of new clients come from referrals. The supplier is invisible to those searching online.

🏪

Directories intercept traffic

Alibaba, ThomasNet, industry directories capture B2B query traffic. A direct landing page is more competitive.

📝

No B2B content

The supplier's site is a product catalog without descriptions, case studies or wholesale terms.

🌐

No online presence

The company has operated for 15 years but doesn't appear in Google. New clients go to competitors with SEO.

Results

Real cases in this niche

Поставщик продуктов питания
+340%B2B-запросы8 мес.

Seafood supplier for HoReCa in Sochi: SEO + content ranked top for 80+ B2B queries. 23 new restaurant clients in one year

Строительные материалы
×5обращений из поиска10 мес.

Building materials wholesaler: technical SEO + category pages + B2B blog. Average contract: $9,500

What we do

Our approach for supplier & wholesale websites

Supplier B2B semantics

'Wholesale [product] supplier', '[product] for restaurants', 'bulk [product] distributor' — specific high-conversion B2B semantics.

Product category pages

Every product category gets its own landing page with pricing tiers, MOQ, certifications.

Supply case studies

Stories of successful deliveries with volumes and client types — the primary B2B trust tool.

Regional promotion

Supplier operates in multiple regions — we create dedicated pages for each service area.

Documentation & certifications

ISO, quality certificates, compliance documents — correctly presented for B2B buyers.

GEO for B2B

ChatGPT recommends suppliers when asked 'where to find a [product] supplier'. We optimise for that.

What's included in the project

Technical SEO audit and error prioritisation
Semantic core for the niche — all commercial queries
On-page optimisation of all pages
Monthly link building from authoritative sources
Content plan and article writing
GEO optimisation for AI search
Weekly reporting with real KPIs

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Frequently asked questions

Does a supplier need SEO if they work on referrals?

Referrals are a good but limited channel. SEO opens an unlimited stream of new clients that referrals will never deliver.

Which queries generate B2B leads for a supplier?

'Wholesale [product] supplier [city]', '[product] for [industry]', 'bulk [product] distributor'. Semantics depend on the product and industry.

Do you work with food suppliers?

Yes. We have a case study in HoReCa (Vilkom, Sochi). We know the food industry specifics: certifications, traceability, B2B audience.

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