What is a keyword map / semantic core in simple terms?

A keyword map (semantic core) is a structured list of all search queries your site should rank for, grouped into clusters and tied to specific pages. It's the foundation of any SEO strategy: without it, content is written 'about the company' rather than for real user queries.

What it contains

• Queries — specific phrases people search.
• Search volume — monthly searches.
• Clusters — groups of close queries promoted on one page.
• URL mapping — which page answers which cluster.
• Query type — informational, commercial, navigational, transactional.

Why you need a keyword map

1. Site structure — which sections/pages are needed.
2. Content plan — each cluster = one article or page.
3. Niche understanding — what customers actually search vs. founder assumptions.
4. Audience intent — split between "want to buy", "want to know", "want to compare".

Sizes

• Micro-business: 30–80 queries, 1–2 days.
• Mid-sized services: 200–500 queries, 1–2 weeks.
• E-commerce: 1000–10 000 queries, 2–4 weeks.
• Large portal: 50 000+, ongoing.