Building a keyword map takes 5 steps: seed keywords (10–30 base phrases), expansion via Google Keyword Planner and tools (Ahrefs, Semrush), search volume check, clustering by SERP similarity, URL mapping. For a micro-site this is 1–2 days; for e-commerce — 2–4 weeks. Common mistakes: only taking high-frequency, ignoring negative keywords, not checking SERPs.
Building a keyword map takes 5 steps: seed → expansion → volume check → clustering → URL mapping. For a micro-site, 1–2 days; for e-commerce, 2–4 weeks. Rule: don't try to do it all at once — better to build 200 quality queries in a week than 2000 garbage queries in a day.
Write 10–30 base phrases describing your niche.
Mark monthly volume for each query. Drop everything below 10/mo unless it's a transactional gem.
Group by SERP similarity. Same top-10 results → same cluster → one page.
Each cluster → existing URL or new page to create.
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