How to choose keywords: where to find and what to pick?
Choosing keywords = 4 sources + 3 filters. Sources: Google Keyword Planner for demand, suggestion tools for long-tail, competitor research (Ahrefs/Semrush), 'People also ask' boxes. Filters: drop volume below 10, drop high-competition (if new site), drop wrong intent. Output: 80% low/mid-frequency with real demand, easy to create pages for.
Choosing keywords = 4 sources + 3 filters, not 'think of 20 words about your business'. Real keyword selection starts with what people search, not how you describe yourself.
4 sources
- Google Keyword Planner — demand base.
- Long-tail tools (Ubersuggest, AnswerThePublic) — extends tail 10×.
- Competitor research (Ahrefs Organic Keywords) — proven by demand.
- Google Suggest + "People also ask".
3 filters
- Volume — drop everything under 10/mo (except transactional gems).
- Competition — new site needs KD under 40.
- Intent — match page type to query type.
What to pick if new
- Low-frequency transactional: "buy + specific product + city".
- Long-tail informational: "how to choose X for Y".
- Local: "service + near me", "service + neighborhood".
- Brand modifiers: "brand X reviews", "brand X price".
This question is also asked as:
- •how to find keywords for seo
- •where to research keywords
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