Link Building

Link Building terms

Backlinks, anchors, domain authority, white-hat and grey-hat link-building methods.

The process of acquiring external backlinks to increase a site's authority.

A network of proprietary donor sites: aged-domain purchases, content restoration, and controlled link placement to the main project.

An external website providing a backlink to the promoted resource. Evaluated by trust, topical relevance, spam score, traffic, and history.

External link from another site to yours. Primary domain authority signal in search algorithms.

Clickable link text. Proper anchor distribution is critical for safe link building.

Domain strength metric by Ahrefs (DR) or Moz (DA). 0 to 100. Higher = stronger site.

Article published on another site with a link to yours. The whitest link-building method.

Spam links from low-quality sites. Can trigger penalties. Disavowed via Disavow tool.