Technical Audit terms
Indexation, crawling, speed, Schema.org, hreflang — everything making a site visible to search engines.
Technical SEO
Optimizing the technical aspects of a site: speed, crawlability, indexation, structure.
hreflang
An HTML attribute telling search engines which language and regional version of a page to serve.
Core Web Vitals
Google's page experience metrics: LCP, INP, CLS — measuring speed and visual stability.
Schema.org Markup
Structured data markup for search engines and AI. Enhances rich snippets and GEO visibility.
Crawl Budget
The number of pages Googlebot will crawl on your site within a given timeframe.
Canonical (rel=canonical)
An HTML tag pointing search engines to the preferred version of a page when duplicates exist.
robots.txt
File at site root telling search bots which sections may be crawled and which not.
sitemap.xml
XML site map listing all important URLs — helps search engines discover and index pages faster.
301 Redirect
Permanent redirect from old URL to new. Passes SEO weight, unlike 302.
noindex
Meta tag or HTTP header forbidding search engines from indexing a page. Not the same as robots.txt.
IndexNow
Open protocol by Bing/Yandex — lets sites instantly notify search engines about content changes.
Google Search Console
Free Google tool for monitoring indexation, rankings, errors, and submitting sitemap.
Yandex Webmaster
Yandex's tool for tracking indexation, technical issues, and site visibility in Yandex search.
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