AI & GEO terms
AI search optimization: ChatGPT, Perplexity, Google AI Overview. Entity SEO, LLM visibility, llms.txt.
GEO (Generative Engine Optimization)
Optimizing content to appear in AI system answers: ChatGPT, Perplexity, Claude.
LLM (Large Language Model)
A neural network trained on massive text datasets. Examples: GPT-4, Claude, Gemini.
LLM Visibility
How often your brand or website is cited in AI system responses.
Entity SEO
Optimizing your brand, person, or place as a recognized entity in Google's Knowledge Graph.
Conversational SEO
Optimization for natural-language and voice search queries in AI assistants.
Snippet
The block of information displayed for a page in search results: title, description, URL.
AI Content
Content produced with LLMs (ChatGPT, Claude) with mandatory expert-editor post-processing. Google penalizes unedited AI text.
AI Overview
Google's generated answer at the top of SERP — replaces 10 blue links for informational queries.
RAG (Retrieval-Augmented Generation)
Technique where an LLM first retrieves facts from an index, then generates the answer. Foundation of AI search.
llms.txt
New standard file (2025) at site root telling LLM models about site structure and priority pages.
Prompt Engineering
The craft of phrasing LLM prompts to get relevant and accurate responses.
Generative Search
Search where the result is not a list of links but an AI-synthesized answer. ChatGPT Search, Perplexity, AI Overview.
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