AI search optimization: ChatGPT, Perplexity, Google AI Overview. Entity SEO, LLM visibility, llms.txt.
Optimizing content to appear in AI system answers: ChatGPT, Perplexity, Claude.
A neural network trained on massive text datasets. Examples: GPT-4, Claude, Gemini.
How often your brand or website is cited in AI system responses.
Optimizing your brand, person, or place as a recognized entity in Google's Knowledge Graph.
Optimization for natural-language and voice search queries in AI assistants.
The block of information displayed for a page in search results: title, description, URL.
Content produced with LLMs (ChatGPT, Claude) with mandatory expert-editor post-processing. Google penalizes unedited AI text.
Google's generated answer at the top of SERP — replaces 10 blue links for informational queries.
Technique where an LLM first retrieves facts from an index, then generates the answer. Foundation of AI search.
New standard file (2025) at site root telling LLM models about site structure and priority pages.
The craft of phrasing LLM prompts to get relevant and accurate responses.
Search where the result is not a list of links but an AI-synthesized answer. ChatGPT Search, Perplexity, AI Overview.