On-Page SEO terms
Content, meta tags, headings, site structure, internal linking, E-E-A-T.
CRO (Conversion Rate Optimization)
Systematically increasing the percentage of visitors who take a desired action.
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality trust signals.
YMYL (Your Money Your Life)
Topics affecting health or finances (medicine, finance). Google applies stricter quality standards.
Local / Geo SEO
Promoting a business in a specific city or region using local search signals.
SEO Copywriting
Writing expert SEO copy for landing pages, categories, and blog — optimized for target queries and E-E-A-T signals.
Title tag
Page <title> tag — key text in search snippet. Optimal length 50-60 characters.
Meta Description
Page description in HTML, shown under the link in SERP. Optimal length 140-160 characters.
H1 tag
Page's main heading. Each page must have exactly one H1 containing the primary keyword.
Image alt text
alt attribute on <img> — text description of the image for search engines and screen readers.
Keyword research / Semantic core
Grouped set of all target search queries, clustered and mapped to pages.
Internal linking
Links between pages of the same site. Distributes link equity and helps indexation.
Search Intent
User's goal behind a query: informational, navigational, commercial, transactional.
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