SEO & AI — Term Dictionary
All key SEO, GEO and AI marketing terms with plain explanations across 5 categories.
Technical Audit
13 terms
Technical SEO
Optimizing the technical aspects of a site: speed, crawlability, indexation, structure.
hreflang
An HTML attribute telling search engines which language and regional version of a page to serve.
Core Web Vitals
Google's page experience metrics: LCP, INP, CLS — measuring speed and visual stability.
Schema.org Markup
Structured data markup for search engines and AI. Enhances rich snippets and GEO visibility.
Crawl Budget
The number of pages Googlebot will crawl on your site within a given timeframe.
Canonical (rel=canonical)
An HTML tag pointing search engines to the preferred version of a page when duplicates exist.
Link Building
8 terms
Link Building
The process of acquiring external backlinks to increase a site's authority.
PBN (Private Blog Network)
A network of proprietary donor sites: aged-domain purchases, content restoration, and controlled link placement to the main project.
Link Donor
An external website providing a backlink to the promoted resource. Evaluated by trust, topical relevance, spam score, traffic, and history.
Backlink
External link from another site to yours. Primary domain authority signal in search algorithms.
Anchor text
Clickable link text. Proper anchor distribution is critical for safe link building.
Domain Authority (DR/DA)
Domain strength metric by Ahrefs (DR) or Moz (DA). 0 to 100. Higher = stronger site.
On-Page SEO
12 terms
CRO (Conversion Rate Optimization)
Systematically increasing the percentage of visitors who take a desired action.
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality trust signals.
YMYL (Your Money Your Life)
Topics affecting health or finances (medicine, finance). Google applies stricter quality standards.
Local / Geo SEO
Promoting a business in a specific city or region using local search signals.
SEO Copywriting
Writing expert SEO copy for landing pages, categories, and blog — optimized for target queries and E-E-A-T signals.
Title tag
Page <title> tag — key text in search snippet. Optimal length 50-60 characters.
SEO Analytics
6 terms
SEO Audit
A comprehensive site analysis to identify issues blocking search engine rankings.
CTR (Click-Through Rate)
Click share from impressions in SERP. Average CTR for #1 is 27%, top-3 — 15%, top-10 — 2%.
Bounce Rate
Share of visitors who leave without interacting. High bounce signals bad UX or poor query match.
Organic Traffic
Visitors who came from organic search results. The primary metric of SEO effectiveness.
Behavioral factors
User interaction signals: time on site, depth, CTR, dwell time — used by Yandex and Google.
Keyword rankings
Site's position in SERP for a specific query. Tracked via GSC, Topvisor, Ahrefs.
AI & GEO
12 terms
GEO (Generative Engine Optimization)
Optimizing content to appear in AI system answers: ChatGPT, Perplexity, Claude.
LLM (Large Language Model)
A neural network trained on massive text datasets. Examples: GPT-4, Claude, Gemini.
LLM Visibility
How often your brand or website is cited in AI system responses.
Entity SEO
Optimizing your brand, person, or place as a recognized entity in Google's Knowledge Graph.
Conversational SEO
Optimization for natural-language and voice search queries in AI assistants.
Snippet
The block of information displayed for a page in search results: title, description, URL.
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