All key SEO, GEO and AI marketing terms with plain explanations across 5 categories.
13 terms
Optimizing the technical aspects of a site: speed, crawlability, indexation, structure.
An HTML attribute telling search engines which language and regional version of a page to serve.
Google's page experience metrics: LCP, INP, CLS — measuring speed and visual stability.
Structured data markup for search engines and AI. Enhances rich snippets and GEO visibility.
The number of pages Googlebot will crawl on your site within a given timeframe.
An HTML tag pointing search engines to the preferred version of a page when duplicates exist.
8 terms
The process of acquiring external backlinks to increase a site's authority.
A network of proprietary donor sites: aged-domain purchases, content restoration, and controlled link placement to the main project.
An external website providing a backlink to the promoted resource. Evaluated by trust, topical relevance, spam score, traffic, and history.
External link from another site to yours. Primary domain authority signal in search algorithms.
Clickable link text. Proper anchor distribution is critical for safe link building.
Domain strength metric by Ahrefs (DR) or Moz (DA). 0 to 100. Higher = stronger site.
12 terms
Systematically increasing the percentage of visitors who take a desired action.
Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality trust signals.
Topics affecting health or finances (medicine, finance). Google applies stricter quality standards.
Promoting a business in a specific city or region using local search signals.
Writing expert SEO copy for landing pages, categories, and blog — optimized for target queries and E-E-A-T signals.
Page <title> tag — key text in search snippet. Optimal length 50-60 characters.
6 terms
A comprehensive site analysis to identify issues blocking search engine rankings.
Click share from impressions in SERP. Average CTR for #1 is 27%, top-3 — 15%, top-10 — 2%.
Share of visitors who leave without interacting. High bounce signals bad UX or poor query match.
Visitors who came from organic search results. The primary metric of SEO effectiveness.
User interaction signals: time on site, depth, CTR, dwell time — used by Yandex and Google.
Site's position in SERP for a specific query. Tracked via GSC, Topvisor, Ahrefs.
12 terms
Optimizing content to appear in AI system answers: ChatGPT, Perplexity, Claude.
A neural network trained on massive text datasets. Examples: GPT-4, Claude, Gemini.
How often your brand or website is cited in AI system responses.
Optimizing your brand, person, or place as a recognized entity in Google's Knowledge Graph.
Optimization for natural-language and voice search queries in AI assistants.
The block of information displayed for a page in search results: title, description, URL.