SEO Analytics terms
Metrics, GSC, analytics tools, rankings, CTR, behavioral factors, conversions.
SEO Audit
A comprehensive site analysis to identify issues blocking search engine rankings.
CTR (Click-Through Rate)
Click share from impressions in SERP. Average CTR for #1 is 27%, top-3 — 15%, top-10 — 2%.
Bounce Rate
Share of visitors who leave without interacting. High bounce signals bad UX or poor query match.
Organic Traffic
Visitors who came from organic search results. The primary metric of SEO effectiveness.
Behavioral factors
User interaction signals: time on site, depth, CTR, dwell time — used by Yandex and Google.
Keyword rankings
Site's position in SERP for a specific query. Tracked via GSC, Topvisor, Ahrefs.
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