Transparent pricing, no hidden fees
SEO, AI-SEO, development and reputation. We work on retainer — you pay monthly only while you see growth.
Leave any month with no penalties or annual contracts.
SEO retainer packages
Main working model. Monthly payment, continuous work on the project — strategy, optimization, content, reporting.
Small, simple projects. Up to 30 keywords, 1 region.
- Basic technical optimization
- Keyword research (up to 30 terms)
- Monthly report
- 1 strategy call per month
Mid-market brands. 50–100 keywords, up to 2 regions. Entry level.
- SEO strategy + keyword research
- Technical optimization
- Content plan and internal linking
- Bi-weekly reports
- Monthly strategy call
Main tier. 100–300 keywords, up to 3 regions. Active growth phase.
- Everything in Start
- Link building (white-hat + editorial placements)
- Extended keyword coverage
- Priority team assignment
- 2 strategy calls per month
Large projects. 300+ keywords, full AI/GEO + ORM monitoring included.
- Everything in Growth
- GEO optimization for ChatGPT / Claude / Perplexity
- Brand mention ORM monitoring
- AI Overview visibility work
- Weekly strategy calls
Lite is by prior agreement only (for light projects). Main segment: Start / Growth / Pro.
Project onboarding timeline
Four stages. No "first month spent on discovery" — we start work immediately.
Onboarding & audit
We map the project, set goals, prepare the initial strategy. Payment: 30% of the first month up front.
Technical kickoff
Fixing the critical stuff: speed, indexation, duplicates. Writing the extended brief for keywords and content.
Active phase
Daily work: content, links, optimization. Bi-weekly reports, monthly calls.
Scale & retention
Consistent growth in rankings and traffic. Deciding what to double down on. As long as it works — we work.
Why we don't offer money-back guarantees
Ranking or money-back guarantees in SEO are a marketing gimmick, not a real tool. Every top SEO agency knows this and none of them offer such guarantees. We're honest with you — here's why it's not possible.
Search algorithms
Google ships 3-4 major core updates per year, Bing rebuilds its algorithm every quarter. One update can tank rankings for even a perfectly optimized site.
Domain history & penalties
If the site was ever hit by a filter (even 5 years ago under previous ownership) — recovery takes 2-3× longer. We check this in the audit.
Competitor moves
If 3 of the top 10 competitors sharply increase their SEO budget — the market shifts and pushes out everyone who invested less. Niche economics.
Client-side changes
Redesign without our sign-off, CMS migration, developer accidentally blocking robots.txt — kills results instantly. Recovery 2-4 months.
Why results are in our own interest
We work on retainer — client pays monthly, only while they see growth.If results don't materialize, the client leaves after a month, and we lose $2,500-$8,500 per month. That's the strongest guarantee possible: the agency has a direct financial incentive to deliver.
No Adaptive Lab client who reached the top has left in the first year. They stayed because of real traffic and lead growth — not because of a guarantee clause.
What we give instead of a money-back guarantee
- Transparent bi-weekly reports — showing exactly what we did and which metrics moved
- 3 / 6 / 12-month KPI plan with checkpoints and a clear progress map
- Honest conversation on failure — if there's no progress at 3 months, we come to you first
- Leave any month with no penalties — no annual contracts, no "unearned retainer" trap
What clients ask about pricing
Let's discuss your project and pick the right tier
30-minute call — tell us about your site, goals and market. You get a specific proposal with pricing and a 3-month plan. First consultation is free.
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