What if I want something between Growth and Pro?

We take Growth and add the extensions you need: extra region (+$400), extra content (from +$350), ORM subscription (from +$900). You get a custom package without overpaying for what you don't need. AEO/GEO is already included in every tier — no add-on needed.

Audit is paid. Is there a discount if I sign a retainer?

Yes. If you sign a retainer after the audit — the audit fee counts toward your first month. So $1,000–$2,000 doesn't disappear — it becomes your onboarding fee.

I already have an SEO vendor. Can I take only the AI-search work?

Yes. That's a standalone service — 'AI-search adaptation' from $1,000/mo. We work alongside your current SEO agency — they handle classic SEO, we add AEO/GEO for ChatGPT, Perplexity, Yandex Neuro. It's a new traffic channel they most likely aren't covering yet.

What if there are no results after 3 months?

Honest conversation. We come to you first with a breakdown: what we did, what didn't work, what we recommend changing. If you decide to leave — you leave with no penalties. We never drag a client who isn't growing.

Do you work under NDA?

Yes. Some of our cases on the site are under NDA (we can't disclose brand names or numbers). If your project needs confidentiality — we sign an NDA before any work starts.

Can I pay only for results (traffic, leads)?

No. We work on retainer — it's the only format that lets us build a long-term strategy. Pay-per-result in SEO leads either to fast gray-hat tactics, or you end up paying more in 6 months than a retainer would have cost. It's not in the client's favor.

Links, copywriting, extra domains — included or extra?

Retainer covers a baseline: link building (2–5/mo in Growth and Pro), copywriting (4–15 pieces/mo depending on tier), technical work — all included. Extras billed separately: aged domain purchases for PBN ($500–$1,500/domain), rating micro-sites (from $800 each), extra crowd marketing. We never push these — only when the strategy calls for them.

What are rating sites and why do I need them?

Micro-sites in the style of "top-5 clinics in Chicago" where your brand sits at position #1 with a description and a link. They strengthen local presence (65% of users click the local pack, not organic), drive additional traffic, and act as an anchor for the main site. The sites are owned by you — if you leave, they stay yours.

Why is a year of SEO better than a year of paid ads?

Ads work only while you pay. Stop the budget → traffic goes to zero. SEO is an accumulating asset: after 12 months, rankings hold for 3–5 years with minimal maintenance. Math: $12,000/yr on Google Ads = 12 months of traffic and 0 assets. $54,000/yr on SEO (Growth × 12) = 12 months of traffic + an asset that keeps working the next 3–5 years without recurring ad spend. The only case where ads make sense: the first 2–4 months of SEO while rankings kick in.

What if I can't afford a monthly retainer?

Then SEO isn't your tool right now. Honest answer: if you can't commit $1,500/mo for at least 6 months, don't start SEO. Take a one-time audit (from $1,000), get a roadmap, and come back when the budget's ready. Stop-start work doesn't work in SEO — competitors overtake you during pauses, and the next month you're restarting from midway back.

Pricing & plans

Transparent pricing, no hidden fees

SEO, AI-SEO, development and reputation. We work on retainer — you pay monthly only while you see growth.
Leave any month with no penalties or annual contracts.

case studies

site review before we start

2 wks

first progress report

1 mo

minimum engagement

Monthly subscription

SEO retainer packages

Main working model. Monthly payment, continuous work on the project — strategy, optimization, content, reporting.

Start

from $1,500

per month

Small and local business with an existing site, one region. Dentists, auto shops, lawyers, cafés, local retail, early-stage hotels.

Technical audit and site setup
Keyword research (full semantic coverage for your niche)
Yandex Maps + Google Maps + 2GIS setup
AEO basics — Schema.org markup, AI-bot accessibility
Monthly report + 1 strategy call per month

Send a request

Consultation + basic audit of your project

Send us your site URL — within 1–2 days we'll come back with a basic review: where the site loses traffic, what blocks the top, what competitors do, whether SEO makes sense right now. Plus we'll suggest the right tier — or tell you SEO isn't for you yet (it happens).

Get a free audit

AEO/GEO — AI-search optimization — is included in EVERY tier. No add-ons, no upsells.

Details

What our work consists of (example)

Seven categories of work, plain-language. AEO/GEO — the next stage of SEO after LLMs arrived — is built into every tier, not sold as an upsell.

Schema.org markup (FAQPage, LocalBusiness, Product)
Structured data that AI models understand first. Foundation for landing in AI answers.
AI-bot accessibility
Verify GPTBot, ClaudeBot, PerplexityBot, Google-Extended aren't blocked. Often accidentally closed in robots.txt.
Direct-answer LLM content
Expert paragraphs LLMs pick up as ready-made answers. Your brand appears in answers to 'best X in Y'.
External AI-source work
Publications in Wikipedia, industry articles, training datasets — where LLMs pull brand info from.
AI-citation monitoring (for Pro)
Track how often ChatGPT / Perplexity mention your brand. Analyze what to reinforce.

Adaptive Lab

Adaptive Lab is a research lab

We dig deep into every project: the niche, competitors, site, audience. Because of that approach we run a limited number of projects at a time — so there's sometimes a short waitlist. Send us a note about your project and we'll discuss the specifics and let you know if there's an open slot.

Send a request

How we work

Project onboarding timeline

Four stages. No "first month spent on discovery" — we start work immediately.

Days 1–3

Onboarding & audit

We map the project, set goals, prepare the initial strategy. Payment: 30% of the first month up front.

Days 4–14

Technical kickoff

Fixing the critical stuff: speed, indexation, duplicates. Writing the extended brief for keywords and content.

Months 1–3

Active phase

Daily work: content, links, optimization. Bi-weekly reports, monthly calls.

Month 3+

Scale & retention

Consistent growth in rankings and traffic. Deciding what to double down on. As long as it works — we work.

Transparency

Why we don't offer money-back guarantees

Ranking or money-back guarantees in SEO are a marketing gimmick, not a real tool. Every top SEO agency knows this and none of them offer such guarantees. We're honest with you — here's why it's not possible.

Search algorithms

Google ships 3-4 major core updates per year, Bing rebuilds its algorithm every quarter. One update can tank rankings for even a perfectly optimized site.

Domain history & penalties

If the site was ever hit by a filter (even 5 years ago under previous ownership) — recovery takes 2-3× longer. We check this in the audit.

Competitor moves

If 3 of the top 10 competitors sharply increase their SEO budget — the market shifts and pushes out everyone who invested less. Niche economics.

Client-side changes

Redesign without our sign-off, CMS migration, developer accidentally blocking robots.txt — kills results instantly. Recovery 2-4 months.

Why results are in our own interest

We work on retainer — client pays monthly, only while they see growth.If results don't materialize, the client leaves after a month, and we lose $1,500-$4,000 per month. That's the strongest guarantee possible: the agency has a direct financial incentive to deliver.

No Adaptive Lab client who reached the top has left in the first year. They stayed because of real traffic and lead growth — not because of a guarantee clause.

What we give instead of a money-back guarantee

Transparent bi-weekly reports — showing exactly what we did and which metrics moved
3 / 6 / 12-month KPI plan with checkpoints and a clear progress map
Honest conversation on failure — if there's no progress at 3 months, we come to you first
Leave any month with no penalties — no annual contracts, no "unearned retainer" trap

Common questions

What clients ask about pricing

Yes. We don't lock you into an annual contract — you can leave any month with no penalties. But SEO results are visible in months 2–4: if you don't see movement after 30 days, that's normal. Rankings physically don't appear in 4 weeks. We flag this on the first call.

Get in touch

Let's discuss your project and pick the right tier

30-minute call — tell us about your site, goals and market. You get a specific proposal with pricing and a 3-month plan. First consultation is free.

Phone

+7 (999) 657-40-35

adaptivedigitallab@gmail.com

Working hours

Mon–Fri, 10:00–19:00 Moscow time

Social media