Why search engines and assistants need to identify you unambiguously: markup, matching details across every platform, external mentions. The technical side of being a recognised brand. Search engines and language models work with entities rather than words: a company, a person, a product, a place. Until there's a coherent set of facts about a company — who it is, what it does, where it operates, what others say about it — it stays a collection of pages rather than an entity, and there's nothing for an answer to name. What builds that coherence is unglamorous: organisation markup on the site, identical name, address and phone across every directory, company profiles, mentions in articles, an about page with real people on it. This page sets out what that consists of and what to do first. We don't sell it as a separate service — the work sits inside the retainer.
We don't sell this separately: the work is part of the retainer.
GEO service and pricingBrand search shows a mess. No Knowledge Panel — no algorithmic trust.
Google Knowledge Graph knows billions of entities — yours isn't one. AI systems can't cite you.
Without author profiles with markup, Google doesn't associate expertise with specific team members.
Organization, Product, LocalBusiness markup missing or incomplete. Each missing entity = missing signal.
Google doesn't link your brand to key niche topics — you lose topical authority.
We work toward getting a brand Knowledge Panel in the right side of search.
Creating or optimising Wikidata entries — the key source for the Knowledge Graph.
Organization, Person, Product, LocalBusiness — full markup of all site entities.
Person schema on author pages — Google associates expertise with specific people.
Publications in authoritative sources strengthen the entity and link the brand to a topic.
We associate the brand with key niche topics through content and links.
We map your current AI/SEO landscape: what works, what's broken, where competitors lead. Tools: GSC, Ahrefs, MarketMuse, custom NEXUS agents for AI-mention monitoring.
90-day execution plan with clear KPIs, weekly milestones, and dependency mapping. You see exactly what we do each week and what success looks like.
Our team executes — content, technical, link building, AI-specific work. Your team focuses on the business. Weekly status calls keep you informed without micromanagement.
Real metrics every week: rankings, AI citations, traffic, conversions. We don't hide behind vanity metrics. If something underperforms — we pivot fast.
Once a tactic proves out, we automate it (NEXUS agents) and scale across all your assets. Manual work doesn't survive long with us.
Every 90 days: full strategy review, competitor benchmark, AI landscape updates, next-quarter planning. You always know where we're heading and why.
We don't sell AI search as a separate package: preparing a site to be quoted by assistants is part of the SEO retainer. The scope is set after a free audit of the project.
We take it standalone in one case only — another vendor runs your SEO and you need the AI part. On our pricing page that's AI-search adaptation, from $1,000/mo.
Being cited cannot be guaranteed: the answer is generated anew on every request.
Both have their place. Most clients need a hybrid. Here's how they differ.
Most of our clients run both in parallel: SEO for compounding long-term moat, AI/GEO for capturing the new generation of AI-mediated search.
Entity SEO works at a deeper level. A company represented in the Knowledge Graph gets ranking advantages — Google trusts familiar entities.
Through Wikidata (Google's primary source), authoritative mentions, correct Structured Data and consistent topical content.
Strongly helpful but not strictly required. Wikidata alone can build entity recognition. Wikipedia gives massive boost but has strict notability rules — we evaluate eligibility before committing.
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Start with Your brand as an entity