Entity SEO — Make Google Know Exactly Who You Are
Entity SEO is optimisation at the entity level, not the keyword level. Google Knowledge Graph knows about billions of entities: people, companies, products. We help your brand become one of them. Google long ago moved from keyword matching to entity understanding. The query 'Adaptive Lab' should be understood by Google not as words but as a specific company with known attributes: what it does, who founded it, where it's located, which topics it's associated with. That's Entity SEO.
What's costing you right now
Google doesn't know who you are
Brand search shows a mess. No Knowledge Panel — no algorithmic trust.
Absent from Knowledge Graph
Google Knowledge Graph knows billions of entities — yours isn't one. AI systems can't cite you.
Authors without Person schema
Without author profiles with markup, Google doesn't associate expertise with specific team members.
Weak data structure
Organization, Product, LocalBusiness markup missing or incomplete. Each missing entity = missing signal.
No topic association
Google doesn't link your brand to key niche topics — you lose topical authority.
Complete service
Knowledge panel
We work toward getting a brand Knowledge Panel in the right side of search.
Wikidata/Wikipedia
Creating or optimising Wikidata entries — the key source for the Knowledge Graph.
Structured data
Organization, Person, Product, LocalBusiness — full markup of all site entities.
Author profiles
Person schema on author pages — Google associates expertise with specific people.
Media mentions
Publications in authoritative sources strengthen the entity and link the brand to a topic.
Topic association
We associate the brand with key niche topics through content and links.
How we work
Discovery & audit
We map your current AI/SEO landscape: what works, what's broken, where competitors lead. Tools: GSC, Ahrefs, MarketMuse, custom NEXUS agents for AI-mention monitoring.
Strategy & roadmap
90-day execution plan with clear KPIs, weekly milestones, and dependency mapping. You see exactly what we do each week and what success looks like.
Implementation
Our team executes — content, technical, link building, AI-specific work. Your team focuses on the business. Weekly status calls keep you informed without micromanagement.
Measurement & iteration
Real metrics every week: rankings, AI citations, traffic, conversions. We don't hide behind vanity metrics. If something underperforms — we pivot fast.
Optimisation at scale
Once a tactic proves out, we automate it (NEXUS agents) and scale across all your assets. Manual work doesn't survive long with us.
Strategic review (quarterly)
Every 90 days: full strategy review, competitor benchmark, AI landscape updates, next-quarter planning. You always know where we're heading and why.
Pick the tier that matches your scale
Entity Audit
Understand current state
- Brand Knowledge Graph analysis
- Structured Data audit
- Author profiles audit
- Wikipedia/Wikidata eligibility check
- Entity building roadmap
Entity Setup + 6mo
Launch Knowledge Graph presence
- Full Structured Data implementation
- Wikidata entry (if eligible)
- Person schema for team (up to 10)
- 6-month PR strategy
- Knowledge Panel monitoring
Entity Maintenance
Authority maintenance
- Regular Wikidata updates
- New PR mentions (2-4/mo)
- Person schema expansion
- Knowledge Graph change monitoring
- Negative reputation response
AI/GEO vs traditional SEO
Both have their place. Most clients need a hybrid. Here's how they differ.
Traditional SEO
- • Targets Google, Yandex, Bing organic
- • Keyword-centric: title, H1, meta, content
- • Link building, technical health, content velocity
- • Results in 4-8 months, compounds over years
- • Mature tooling: Ahrefs, Semrush, GSC
AI / GEO NEW
- • Targets ChatGPT, Perplexity, Gemini, AI Overview
- • Entity-centric: brand recognition by LLMs
- • Citation engineering, Knowledge Graph, PR
- • Results in 2-6 weeks (faster cycle)
- • Emerging tooling: NEXUS, custom monitors
Most of our clients run both in parallel: SEO for compounding long-term moat, AI/GEO for capturing the new generation of AI-mediated search.
What you get
Frequently Asked Questions
Why Entity SEO if there's regular SEO?
Entity SEO works at a deeper level. A company represented in the Knowledge Graph gets ranking advantages — Google trusts familiar entities.
How do you get into the Knowledge Graph?
Through Wikidata (Google's primary source), authoritative mentions, correct Structured Data and consistent topical content.
Do we need a Wikipedia article?
Strongly helpful but not strictly required. Wikidata alone can build entity recognition. Wikipedia gives massive boost but has strict notability rules — we evaluate eligibility before committing.
Free consultation
Start with Entity SEO
We use cookies for analytics (Google Analytics, Yandex Metrika) and to improve your experience. You can accept or decline analytics cookies. Necessary cookies are always active. Privacy Policy.