ChatGPT Optimisation — Get Your Brand Into OpenAI's Answers
ChatGPT is the world's most popular AI assistant. Users ask it about products, services, companies. We make ChatGPT recommend your brand.
What's costing you on ChatGPT right now
You're absent from ChatGPT answers
When 200M weekly users ask about your niche — ChatGPT mentions competitors, not you.
ChatGPT Search doesn't cite your site
ChatGPT Search (Bing-powered) shows competitor links. Without Bing visibility you simply don't exist.
Model's knowledge is outdated
Base GPT-4o trained up to a cutoff date. If authoritative sources didn't write about you before that — model doesn't know.
No Custom GPT for your brand
Competitors launch GPTs in OpenAI's store — millions use THEIR bot, not yours.
Unknown what ChatGPT says about you
No monitoring = no data. Bot may be saying wrong info or negative things about you.
What's included in ChatGPT optimisation
ChatGPT with Search
ChatGPT Search uses Bing and direct links. SEO-optimised sites get direct traffic referrals.
Response citations
ChatGPT cites authoritative sources. Expert content with data and research gets cited.
Custom GPTs
We help create a corporate GPT based on your data for internal or public use.
Prompt engineering
We develop optimal prompts for using ChatGPT in your marketing processes.
Competitor analysis
We analyse how ChatGPT describes your competitors and find positioning opportunities.
Mention monitoring
We track the frequency and quality of brand mentions in ChatGPT responses to key queries.
How we get you into ChatGPT
Platform audit
We measure your current ChatGPT visibility: mentions per query, citation quality, competitor benchmark. Tools include our custom NEXUS agents for real-time monitoring.
Strategy & roadmap
90-day plan tailored to ChatGPT's specific algorithm: what content to publish, what authority signals to build, what technical setup is required.
Content & authority work
Citation-ready content production. PR placements in sources the platform trusts. Structured data implementation. Each piece optimised specifically for this platform's preferences.
Measurement & iteration
Weekly mention tracking, citation count, traffic referrals (where the platform provides them). If a tactic underperforms — we pivot fast.
Scaling what works
Once a tactic proves out, we automate it via NEXUS agents and scale across more queries and content types. Manual work doesn't survive long with us.
Quarterly review
Every 90 days: full ChatGPT strategy review, competitor benchmark update, next-quarter planning. AI platforms evolve fast — strategy must evolve with them.
ChatGPT optimisation tiers
ChatGPT Audit
Understand current visibility
- Mention check across 50+ queries
- Competitor description analysis
- Bing indexation check
- 20+ growth opportunities listed
ChatGPT Optimization
Systematic ChatGPT growth
- Citation-ready content (4-6/mo)
- Bing SEO + indexation
- PR in authoritative sources
- Weekly mention monitoring
- Monthly reports
Custom GPT + Optimization
Custom GPT + ongoing optimisation
- Standard plan + extension
- Corporate Custom GPT development
- OpenAI GPT Store listing
- Custom monitoring 10+ metrics
- Quarterly strategy sessions
ChatGPT vs other AI platforms
Each AI engine has different mechanics. Here's what makes this platform unique.
Other AI engines (typical)
- • Generic optimisation tactics
- • Mixed-quality citation behaviour
- • Unclear traffic referrals
- • Limited monitoring tools
- • Strategy borrowed from SEO
ChatGPT FOCUS
- • ChatGPT-specific algorithmic understanding
- • Custom NEXUS agent monitoring
- • Citation-engineering tailored to source preferences
- • Platform-specific KPIs and reporting
- • Direct experience from our own AI lab
Most clients optimise for 3-4 platforms in parallel. Each one needs its own playbook — that's exactly what we build for ChatGPT.
ChatGPT optimisation tips
Publish expert content with specific data — ChatGPT prefers to cite facts
FAQ pages with clear questions and answers get included in ChatGPT responses
Authoritative mentions in Wikipedia and major media strengthen presence
Structured data (JSON-LD) helps ChatGPT understand entities on your site
ChatGPT Search indexes Bing — quality SEO works for ChatGPT visibility
Frequently Asked Questions
Can you pay ChatGPT to mention my brand?
No — OpenAI doesn't accept payments for mentions. Appearing in responses is achieved only through content quality and authority.
Does ChatGPT consider my website when answering?
ChatGPT with Search mode — yes, it uses live web search. Base ChatGPT — no, it answers from training data up to its knowledge cutoff.
How often does ChatGPT update its knowledge?
The base model updates with new version releases. ChatGPT Search works with live web in real time.
Free GEO audit
Check your ChatGPT visibility
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