Conversational SEO — Optimise for How People Actually Ask Questions
Conversational search — queries as questions, clarifications, multi-turn dialogues. Google AI Overviews, ChatGPT, Yandex AI — all work with conversational queries. Your content must answer them better than anyone. The classic keyword 'buy iPhone Moscow' is giving way to dialogue: 'Which iPhone is best for photography in 2025 with an $800 budget?' Such queries require different content — expert, structured, with clear answers. Conversational SEO optimises specifically for this interaction pattern.
What's costing you right now
Missing from AI Overview
Google AI Overview pulls answers from top-5 organic with FAQ markup. Without conversational optimisation — missed.
Voice search is growing
30%+ of 2026 queries are voice. They're longer and in question form. Classic content doesn't respond.
Absent from People Also Ask
PAA is the main source of conversational visibility. If you're not there, you lose 20-30% of potential traffic.
FAQPage schema missing
Without FAQPage markup, Google doesn't understand your page has answers — citation drops.
Featured Snippet with competitors
Position zero = AI Overview = voice search = dominance. Competitors hold it — you lose the whole stack.
Complete service
Question query analysis
We find all question clusters in your niche — 'how', 'why', 'how much', 'when'.
FAQ architecture
We build comprehensive FAQ pages with FAQPage schema — the primary source for conversational AI answers.
Featured snippets
We optimise for position zero — exactly what Google uses for AI Overviews.
Voice search
Voice queries are the most conversational form of search. We adapt content for it.
PAA analysis
'People Also Ask' — source of conversational queries and foundation for content strategy.
Long-tail dialogues
Long conversational queries have lower competition but high conversion.
How we work
Discovery & audit
We map your current AI/SEO landscape: what works, what's broken, where competitors lead. Tools: GSC, Ahrefs, MarketMuse, custom NEXUS agents for AI-mention monitoring.
Strategy & roadmap
90-day execution plan with clear KPIs, weekly milestones, and dependency mapping. You see exactly what we do each week and what success looks like.
Implementation
Our team executes — content, technical, link building, AI-specific work. Your team focuses on the business. Weekly status calls keep you informed without micromanagement.
Measurement & iteration
Real metrics every week: rankings, AI citations, traffic, conversions. We don't hide behind vanity metrics. If something underperforms — we pivot fast.
Optimisation at scale
Once a tactic proves out, we automate it (NEXUS agents) and scale across all your assets. Manual work doesn't survive long with us.
Strategic review (quarterly)
Every 90 days: full strategy review, competitor benchmark, AI landscape updates, next-quarter planning. You always know where we're heading and why.
Pick the tier that matches your scale
Conversational Audit
Find opportunities
- PAA analysis for your niche (50-200 questions)
- Featured Snippets audit
- Current site FAQ structure
- 3-month roadmap
Conversational SEO
Systematic conversational work
- Q&A content clusters (10-20/mo)
- FAQ pages + FAQPage schema
- Featured Snippet optimisation
- Voice search adaptation
- AI Overview monitoring
Premium Conversational
1000+ questions in funnel
- Standard plan + expansion
- Video answers for YouTube + Shorts
- Podcasts as answer source
- Cross-platform analytics
- Quarterly business reviews
AI/GEO vs traditional SEO
Both have their place. Most clients need a hybrid. Here's how they differ.
Traditional SEO
- • Targets Google, Yandex, Bing organic
- • Keyword-centric: title, H1, meta, content
- • Link building, technical health, content velocity
- • Results in 4-8 months, compounds over years
- • Mature tooling: Ahrefs, Semrush, GSC
AI / GEO NEW
- • Targets ChatGPT, Perplexity, Gemini, AI Overview
- • Entity-centric: brand recognition by LLMs
- • Citation engineering, Knowledge Graph, PR
- • Results in 2-6 weeks (faster cycle)
- • Emerging tooling: NEXUS, custom monitors
Most of our clients run both in parallel: SEO for compounding long-term moat, AI/GEO for capturing the new generation of AI-mediated search.
What you get
Frequently Asked Questions
Is Conversational SEO the same as voice search?
Voice search is part of conversational SEO. But conversational search is broader: all question-form queries, including text and AI dialogues.
How do we find which question queries to rank for?
We analyse PAA, Google Suggest, Perplexity Discover, Reddit, Quora in your niche. We generate hundreds of question queries.
Does conversational SEO work for B2B?
Especially well. B2B buyers ask longer, more nuanced questions during research. Each long-form question is low-competition with high commercial intent.
Free consultation
Start with Conversational SEO
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