A question put to an assistant looks nothing like a search query: longer, in full sentences, with conditions attached. How that demand is captured and turned into answers on your pages. In search someone types three words. To an assistant the same person writes a paragraph with conditions attached — budget, constraints, what they already tried. That's a different layer of demand: those phrasings barely show up in keyword tools, they're longer and they carry context. Working with them means a different approach: instead of fitting a keyword to a page, you collect the real questions customers ask — from email, calls, forums, autocomplete — and answer them briefly and precisely in the copy. Those are the fragments that end up in assistant answers and in the people-also-ask block. This page explains how it works and how to gather the questions; implementation is part of the retainer.
This covers how conversational demand works and how to gather customer questions.
GEO service and pricingGoogle AI Overview pulls answers from top-5 organic with FAQ markup. Without conversational optimisation — missed.
30%+ of 2026 queries are voice. They're longer and in question form. Classic content doesn't respond.
PAA is the main source of conversational visibility. If you're not there, you lose 20-30% of potential traffic.
Without FAQPage markup, Google doesn't understand your page has answers — citation drops.
Position zero = AI Overview = voice search = dominance. Competitors hold it — you lose the whole stack.
We find all question clusters in your niche — 'how', 'why', 'how much', 'when'.
We build comprehensive FAQ pages with FAQPage schema — the primary source for conversational AI answers.
We optimise for position zero — exactly what Google uses for AI Overviews.
Voice queries are the most conversational form of search. We adapt content for it.
'People Also Ask' — source of conversational queries and foundation for content strategy.
Long conversational queries have lower competition but high conversion.
We map your current AI/SEO landscape: what works, what's broken, where competitors lead. Tools: GSC, Ahrefs, MarketMuse, custom NEXUS agents for AI-mention monitoring.
90-day execution plan with clear KPIs, weekly milestones, and dependency mapping. You see exactly what we do each week and what success looks like.
Our team executes — content, technical, link building, AI-specific work. Your team focuses on the business. Weekly status calls keep you informed without micromanagement.
Real metrics every week: rankings, AI citations, traffic, conversions. We don't hide behind vanity metrics. If something underperforms — we pivot fast.
Once a tactic proves out, we automate it (NEXUS agents) and scale across all your assets. Manual work doesn't survive long with us.
Every 90 days: full strategy review, competitor benchmark, AI landscape updates, next-quarter planning. You always know where we're heading and why.
We don't sell AI search as a separate package: preparing a site to be quoted by assistants is part of the SEO retainer. The scope is set after a free audit of the project.
We take it standalone in one case only — another vendor runs your SEO and you need the AI part. On our pricing page that's AI-search adaptation, from $1,000/mo.
Being cited cannot be guaranteed: the answer is generated anew on every request.
Both have their place. Most clients need a hybrid. Here's how they differ.
Most of our clients run both in parallel: SEO for compounding long-term moat, AI/GEO for capturing the new generation of AI-mediated search.
Voice search is part of conversational SEO. But conversational search is broader: all question-form queries, including text and AI dialogues.
We analyse PAA, Google Suggest, Perplexity Discover, Reddit, Quora in your niche. We generate hundreds of question queries.
Especially well. B2B buyers ask longer, more nuanced questions during research. Each long-form question is low-competition with high commercial intent.
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Start with Conversational queries