Three types solve different problems and cost differently. Where a script beats a language model, where it's the other way round, and why a hybrid usually turns out to be the right answer. A scripted bot follows branches written in advance: predictable, cheap, and incapable of inventing a discount that doesn't exist — but irritating the moment a question doesn't fit the buttons. A bot built on a language model answers freely and understands how people phrase things, which is exactly why it can state something untrue with confidence unless it's constrained to a knowledge base. A hybrid combines them: a strict script wherever money, deadlines or obligations are involved, free-form answers on reference questions, and a handover to a person wherever the bot isn't sure. This page helps you choose for your own case and shows what to look for in vendor proposals. Building one — with a knowledge base and CRM handover — is a service, described separately.
This is how to choose a type. Building one with a knowledge base and CRM handover is a service.
AI assistant service and pricingCustomer asks a question — bot offers 5 buttons 'Pick a topic'. Conversion drops 60%.
Managers respond only in business hours. Night inquiries go to competitors.
Team answers the same questions 50× a day. Bot resolves them in seconds.
Manager spends 30 minutes realising a lead isn't a fit. Bot qualifies in 2-min dialogue.
Don't know what clients ask — can't improve product and FAQ section.
The bot understands a question asked in plain words, not by template. The exact model is chosen per task and budget — they change every few months.
We load all information about products, pricing, FAQ — the bot answers using your data.
The bot asks the right questions, determines the client type and passes to manager with context.
One bot works in Telegram, WhatsApp, on the website and other channels simultaneously.
You see what users ask about, where the bot struggles — data for product improvement.
Basic AI bot for a website — from 2 weeks. Without complex integrations, faster launch possible.
We map your current AI/SEO landscape: what works, what's broken, where competitors lead. Tools: GSC, Ahrefs, MarketMuse, custom NEXUS agents for AI-mention monitoring.
90-day execution plan with clear KPIs, weekly milestones, and dependency mapping. You see exactly what we do each week and what success looks like.
Our team executes — content, technical, link building, AI-specific work. Your team focuses on the business. Weekly status calls keep you informed without micromanagement.
Real metrics every week: rankings, AI citations, traffic, conversions. We don't hide behind vanity metrics. If something underperforms — we pivot fast.
Once a tactic proves out, we automate it (NEXUS agents) and scale across all your assets. Manual work doesn't survive long with us.
Every 90 days: full strategy review, competitor benchmark, AI landscape updates, next-quarter planning. You always know where we're heading and why.
There is no boxed price here: scope depends on which processes we automate, which systems we connect and what has to happen when something fails. We quote after a short review.
Reference figures for one-off work are on the pricing page. Naming an exact number before the task is understood would be guessing.
We treat the work as finished only when there's an error log and a notification that reaches a person.
Both have their place. Most clients need a hybrid. Here's how they differ.
Most of our clients run both in parallel: SEO for compounding long-term moat, AI/GEO for capturing the new generation of AI-mediated search.
We build on GPT-4o/Claude with custom prompting for your niche. The bot understands your business specifics rather than giving generic answers.
No — it complements them. The bot handles 70–80% of incoming questions and passes complex cases to a manager. Managers only deal with qualified leads.
We support on-premise deployment with local Llama for sensitive data. For most clients OpenAI/Anthropic API with proper data handling agreements is sufficient and faster to deploy.
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