Search Everywhere — Be Found Wherever Your Customers Search
Modern search isn't just Google. TikTok, YouTube, Reddit, Quora, Amazon, App Store, ChatGPT — every platform is a search engine for part of your audience. Search Everywhere Optimization is the strategy for being present across all of them. Gen Z searches on TikTok, professionals on LinkedIn, shoppers on Amazon and marketplaces, IT specialists on Reddit and Stack Overflow. If your brand is only on Google, you're missing most of the search landscape. Search Everywhere is a systematic approach to multi-platform visibility.
What's costing you right now
Audience moved to TikTok
40% of Gen Z search TikTok first, not Google. If you're not there — invisible to half a generation.
YouTube is #2 search engine globally
Without video presence you lose a massive search channel. Especially critical for review and educational niches.
Reddit/Quora feed LLMs
ChatGPT and Perplexity actively cite Reddit/Quora. Without presence there — no AI mentions.
Marketplaces are separate search
Amazon/WB/Ozon have their own search algorithms. Website SEO doesn't transfer.
AI assistants = 4 new search engines
ChatGPT, Perplexity, Gemini, Copilot — each with millions of users and unique source-selection algorithms.
Complete service
YouTube SEO
YouTube is the world's second-largest search engine. We optimise videos, titles, descriptions, captions.
Reddit & community
Reddit and Quora are actively used by LLMs as sources. Being there = LLM visibility.
TikTok SEO
Audiences under 35 increasingly search TikTok instead of Google. We optimise for the recommendation algorithm.
Amazon & marketplaces
For e-commerce, marketplaces are a separate search channel with their own ranking logic.
Cross-platform analytics
Single dashboard across all platforms — you see the complete picture of search presence.
AI assistants
ChatGPT, Perplexity, Gemini — three more search engines where you need to be present.
How we work
Discovery & audit
We map your current AI/SEO landscape: what works, what's broken, where competitors lead. Tools: GSC, Ahrefs, MarketMuse, custom NEXUS agents for AI-mention monitoring.
Strategy & roadmap
90-day execution plan with clear KPIs, weekly milestones, and dependency mapping. You see exactly what we do each week and what success looks like.
Implementation
Our team executes — content, technical, link building, AI-specific work. Your team focuses on the business. Weekly status calls keep you informed without micromanagement.
Measurement & iteration
Real metrics every week: rankings, AI citations, traffic, conversions. We don't hide behind vanity metrics. If something underperforms — we pivot fast.
Optimisation at scale
Once a tactic proves out, we automate it (NEXUS agents) and scale across all your assets. Manual work doesn't survive long with us.
Strategic review (quarterly)
Every 90 days: full strategy review, competitor benchmark, AI landscape updates, next-quarter planning. You always know where we're heading and why.
Pick the tier that matches your scale
Channel Audit
Pick priority platforms
- Presence audit across 10+ platforms
- Competitor audit on each
- Audience benchmark per platform
- Top 3-4 channel prioritisation
Multi-Channel
Systematic presence
- 3-4 platforms managed
- Platform-specific content production
- Algorithm-specific optimisation
- Unified analytics dashboard
- Monthly reports
Everywhere Suite
Total niche domination
- 10+ platforms simultaneously
- Video production included
- Dedicated strategist per platform group
- Crisis communication
- Quarterly executive reviews
AI/GEO vs traditional SEO
Both have their place. Most clients need a hybrid. Here's how they differ.
Traditional SEO
- • Targets Google, Yandex, Bing organic
- • Keyword-centric: title, H1, meta, content
- • Link building, technical health, content velocity
- • Results in 4-8 months, compounds over years
- • Mature tooling: Ahrefs, Semrush, GSC
AI / GEO NEW
- • Targets ChatGPT, Perplexity, Gemini, AI Overview
- • Entity-centric: brand recognition by LLMs
- • Citation engineering, Knowledge Graph, PR
- • Results in 2-6 weeks (faster cycle)
- • Emerging tooling: NEXUS, custom monitors
Most of our clients run both in parallel: SEO for compounding long-term moat, AI/GEO for capturing the new generation of AI-mediated search.
What you get
Frequently Asked Questions
Where to start with Search Everywhere?
With analysing where your target audience actually searches. For B2B — LinkedIn and Quora. For young audiences — TikTok and YouTube. For e-commerce — marketplaces. We set priorities.
Is this the same as SMM?
No. SMM is content management on social platforms. Search Everywhere is optimising for the search algorithms on each platform. Different mechanisms, different tactics.
How many platforms is realistic for one team?
Start with 3-4 priority platforms based on audience analysis. Expanding to all 10+ at once dilutes effort. Quality on 3 beats mediocrity on 10.
Free consultation
Start with Search Everywhere Optimization
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