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AI Search · Search Everywhere Optimization

Search Everywhere — Be Found Wherever Your Customers Search

Modern search isn't just Google. TikTok, YouTube, Reddit, Quora, Amazon, App Store, ChatGPT — every platform is a search engine for part of your audience. Search Everywhere Optimization is the strategy for being present across all of them. Gen Z searches on TikTok, professionals on LinkedIn, shoppers on Amazon and marketplaces, IT specialists on Reddit and Stack Overflow. If your brand is only on Google, you're missing most of the search landscape. Search Everywhere is a systematic approach to multi-platform visibility.

The groundwork for this is the site itself and external mentions.

GEO service and pricing
Problems we solve

What's costing you right now

📱

Audience moved to TikTok

40% of Gen Z search TikTok first, not Google. If you're not there — invisible to half a generation.

🎥

YouTube is #2 search engine globally

Without video presence you lose a massive search channel. Especially critical for review and educational niches.

💬

Reddit/Quora feed LLMs

ChatGPT and Perplexity actively cite Reddit/Quora. Without presence there — no AI mentions.

🛒

Marketplaces are separate search

Amazon/WB/Ozon have their own search algorithms. Website SEO doesn't transfer.

🤖

AI assistants = 4 new search engines

ChatGPT, Perplexity, Gemini, Copilot — each with millions of users and unique source-selection algorithms.

What's included

Complete service

YouTube SEO

YouTube is the world's second-largest search engine. We optimise videos, titles, descriptions, captions.

Reddit & community

Reddit and Quora are actively used by LLMs as sources. Being there = LLM visibility.

TikTok SEO

Audiences under 35 increasingly search TikTok instead of Google. We optimise for the recommendation algorithm.

Amazon & marketplaces

For e-commerce, marketplaces are a separate search channel with their own ranking logic.

Cross-platform analytics

Single dashboard across all platforms — you see the complete picture of search presence.

AI assistants

ChatGPT, Perplexity, Gemini — three more search engines where you need to be present.

Methodology

How we work

01

Discovery & audit

We map your current AI/SEO landscape: what works, what's broken, where competitors lead. Tools: GSC, Ahrefs, MarketMuse, custom NEXUS agents for AI-mention monitoring.

02

Strategy & roadmap

90-day execution plan with clear KPIs, weekly milestones, and dependency mapping. You see exactly what we do each week and what success looks like.

03

Implementation

Our team executes — content, technical, link building, AI-specific work. Your team focuses on the business. Weekly status calls keep you informed without micromanagement.

04

Measurement & iteration

Real metrics every week: rankings, AI citations, traffic, conversions. We don't hide behind vanity metrics. If something underperforms — we pivot fast.

05

Optimisation at scale

Once a tactic proves out, we automate it (NEXUS agents) and scale across all your assets. Manual work doesn't survive long with us.

06

Strategic review (quarterly)

Every 90 days: full strategy review, competitor benchmark, AI landscape updates, next-quarter planning. You always know where we're heading and why.

Pricing

What it costs

Project cost

after a brief scoped per project

There is no boxed price here: scope depends on which processes we automate, which systems we connect and what has to happen when something fails. We quote after a short review.

Reference figures for one-off work are on the pricing page. Naming an exact number before the task is understood would be guessing.

What the price depends on

  • What exactly gets automated and how many scenarios
  • Which systems have to be connected
  • Whether data and a knowledge base already exist
  • Whether you need support and iteration after launch

We treat the work as finished only when there's an error log and a notification that reaches a person.

Comparison

AI/GEO vs traditional SEO

Both have their place. Most clients need a hybrid. Here's how they differ.

Traditional SEO

  • • Targets Google, Yandex, Bing organic
  • • Keyword-centric: title, H1, meta, content
  • • Link building, technical health, content velocity
  • • Movement shows later: search results change slowly
  • • Checked in Search Console and Yandex Webmaster

AI / GEO NEW

  • • Targets ChatGPT, Perplexity, Gemini, AI Overview
  • • Entity-centric: brand recognition by LLMs
  • • Citation engineering, Knowledge Graph, PR
  • • Movement shows earlier: assistant answers are rebuilt constantly
  • • Checked against a fixed query list, re-run each month

Most of our clients run both in parallel: SEO for compounding long-term moat, AI/GEO for capturing the new generation of AI-mediated search.

What you get

Presence audit across 10+ platforms
YouTube SEO strategy
Reddit/Quora content plan
Marketplace SEO (if applicable)
AI visibility strategy
Unified cross-platform monitoring

Frequently Asked Questions

Where to start with Search Everywhere?

With analysing where your target audience actually searches. For B2B — LinkedIn and Quora. For young audiences — TikTok and YouTube. For e-commerce — marketplaces. We set priorities.

Is this the same as SMM?

No. SMM is content management on social platforms. Search Everywhere is optimising for the search algorithms on each platform. Different mechanisms, different tactics.

How many platforms is realistic for one team?

Start with 3-4 priority platforms based on audience analysis. Expanding to all 10+ at once dilutes effort. Quality on 3 beats mediocrity on 10.

Free consultation

Start with Search Everywhere Optimization

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