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Claude Optimisation — Appear in Anthropic's AI Answers

Anthropic's Claude is known for honesty and safety. Popular among professionals and enterprise users. We help your brand appear in its responses.

C
Claude
Anthropic · Constitutional AI
Web search
in search mode
Documents
reads them whole
Work tasks
common use case
API
embedded in products
Problems we solve

What's costing you on Claude right now

💼

B2B audience doesn't see you

Claude is popular among enterprises, developers, analysts — the highest-paying audience. Without Claude presence you lose B2B leads.

📚

Content not in B2B format

Claude prefers white papers, case studies, academic content. Marketing fluff doesn't get cited.

🔌

API usage without brand

Claude is used in thousands of products via API. Your brand isn't in their prompts — no mentions.

🧠

Constitutional AI doesn't trust you

Claude is trained on honesty principles. Content exaggerations reduce model trust in your source.

📊

No Claude visibility data

Most tools don't track Claude. Marketing blind spot.

Our approach

What's included in Claude optimisation

Professional audience

Claude is popular among IT specialists, managers and researchers. B2B presence strategy.

Constitutional AI

Claude is trained on honesty principles — accurate, structured expert content gets an advantage.

Large context window

Claude processes up to 200K tokens — you can 'feed' it your entire site for analysis.

Claude for developers

We help configure Claude via API for marketing task automation.

Competitive positioning

We analyse how Claude describes your niche and competitors — we build a presence strategy.

Monitoring

Weekly brand mention check in Claude responses to key niche queries.

Methodology

How we get you into Claude

01

Platform audit

We measure your current Claude visibility: mentions per query, citation quality, competitor benchmark. Tools include our custom NEXUS agents for real-time monitoring.

02

Strategy & roadmap

90-day plan tailored to Claude's specific algorithm: what content to publish, what authority signals to build, what technical setup is required.

03

Content & authority work

Citation-ready content production. PR placements in sources the platform trusts. Structured data implementation. Each piece optimised specifically for this platform's preferences.

04

Measurement & iteration

Weekly mention tracking, citation count, traffic referrals (where the platform provides them). If a tactic underperforms — we pivot fast.

05

Scaling what works

Once a tactic proves out, we automate it via NEXUS agents and scale across more queries and content types. Manual work doesn't survive long with us.

06

Quarterly review

Every 90 days: full Claude strategy review, competitor benchmark update, next-quarter planning. AI platforms evolve fast — strategy must evolve with them.

Pricing

What it costs

AI search work

part of the retainer from $1,500/mo

We don't sell "promotion in ChatGPT" or "promotion in Perplexity" as separate services: the work behind each assistant is largely the same — accurate facts on the site, direct answers, schema markup, external mentions. All of it sits inside the retainer.

We take it standalone in one case only — another vendor runs your SEO and you need the AI part. On our pricing page that's AI-search adaptation, from $1,000/mo.

What the price depends on

  • How many prompts and which assistants we track
  • How much of the site has to be rewritten for direct answers
  • Whether the brand already has external mentions or we build them
  • Ongoing monitoring or one-time preparation

Being cited cannot be guaranteed: the answer is generated anew on every request.

Comparison

Claude vs other AI platforms

Each AI engine has different mechanics. Here's what makes this platform unique.

Other AI engines (typical)

  • • Generic optimisation tactics
  • • Mixed-quality citation behaviour
  • • Unclear traffic referrals
  • • Limited monitoring tools
  • • Strategy borrowed from SEO

Claude FOCUS

  • • Claude-specific algorithmic understanding
  • • Custom NEXUS agent monitoring
  • • Citation-engineering tailored to source preferences
  • • Platform-specific KPIs and reporting
  • • Direct experience from our own AI lab

Most clients optimise for 3-4 platforms in parallel. Each one needs its own playbook — that's exactly what we build for Claude.

Claude optimisation tips

Claude values accuracy and honesty — avoid marketing exaggerations in content

Structured content with sources gets cited better

Claude actively uses academic and professional sources

Corporate content (white papers, case studies) is Claude's preferred format

Claude API is used in thousands of products — monitor mentions across the ecosystem

Frequently Asked Questions

Are the optimisation strategies for Claude and ChatGPT the same?

Similar but with differences. Claude gives more weight to accuracy and sources. Professional B2B content works better for Claude.

Does Claude see my website?

Base Claude — no. Claude with internet access — yes. For API versions you can upload documents directly.

Free GEO audit

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