Claude Optimisation — Appear in Anthropic's AI Answers
Anthropic's Claude is known for honesty and safety. Popular among professionals and enterprise users. We help your brand appear in its responses.
What's costing you on Claude right now
B2B audience doesn't see you
Claude is popular among enterprises, developers, analysts — the highest-paying audience. Without Claude presence you lose B2B leads.
Content not in B2B format
Claude prefers white papers, case studies, academic content. Marketing fluff doesn't get cited.
API usage without brand
Claude is used in thousands of products via API. Your brand isn't in their prompts — no mentions.
Constitutional AI doesn't trust you
Claude is trained on honesty principles. Content exaggerations reduce model trust in your source.
No Claude visibility data
Most tools don't track Claude. Marketing blind spot.
What's included in Claude optimisation
Professional audience
Claude is popular among IT specialists, managers and researchers. B2B presence strategy.
Constitutional AI
Claude is trained on honesty principles — accurate, structured expert content gets an advantage.
Large context window
Claude processes up to 200K tokens — you can 'feed' it your entire site for analysis.
Claude for developers
We help configure Claude via API for marketing task automation.
Competitive positioning
We analyse how Claude describes your niche and competitors — we build a presence strategy.
Monitoring
Weekly brand mention check in Claude responses to key niche queries.
How we get you into Claude
Platform audit
We measure your current Claude visibility: mentions per query, citation quality, competitor benchmark. Tools include our custom NEXUS agents for real-time monitoring.
Strategy & roadmap
90-day plan tailored to Claude's specific algorithm: what content to publish, what authority signals to build, what technical setup is required.
Content & authority work
Citation-ready content production. PR placements in sources the platform trusts. Structured data implementation. Each piece optimised specifically for this platform's preferences.
Measurement & iteration
Weekly mention tracking, citation count, traffic referrals (where the platform provides them). If a tactic underperforms — we pivot fast.
Scaling what works
Once a tactic proves out, we automate it via NEXUS agents and scale across more queries and content types. Manual work doesn't survive long with us.
Quarterly review
Every 90 days: full Claude strategy review, competitor benchmark update, next-quarter planning. AI platforms evolve fast — strategy must evolve with them.
Claude optimisation tiers
Claude Audit
B2B brands, IT companies
- Claude mention check across 50+ queries
- B2B-relevant content analysis
- Competitor comparison
- Claude visibility roadmap
Claude Optimization
Systematic B2B strategy
- White papers and case studies (2-4/mo)
- Academically structured content
- Citation engineering for Claude
- Weekly monitoring
- Monthly strategy sessions
Enterprise Claude
B2B niche domination
- Standard plan + extension
- Custom Claude integration into your workflows
- Ecosystem API monitoring
- PR in academic and B2B media
- Quarterly business reviews
Claude vs other AI platforms
Each AI engine has different mechanics. Here's what makes this platform unique.
Other AI engines (typical)
- • Generic optimisation tactics
- • Mixed-quality citation behaviour
- • Unclear traffic referrals
- • Limited monitoring tools
- • Strategy borrowed from SEO
Claude FOCUS
- • Claude-specific algorithmic understanding
- • Custom NEXUS agent monitoring
- • Citation-engineering tailored to source preferences
- • Platform-specific KPIs and reporting
- • Direct experience from our own AI lab
Most clients optimise for 3-4 platforms in parallel. Each one needs its own playbook — that's exactly what we build for Claude.
Claude optimisation tips
Claude values accuracy and honesty — avoid marketing exaggerations in content
Structured content with sources gets cited better
Claude actively uses academic and professional sources
Corporate content (white papers, case studies) is Claude's preferred format
Claude API is used in thousands of products — monitor mentions across the ecosystem
Frequently Asked Questions
Are the optimisation strategies for Claude and ChatGPT the same?
Similar but with differences. Claude gives more weight to accuracy and sources. Professional B2B content works better for Claude.
Does Claude see my website?
Base Claude — no. Claude with internet access — yes. For API versions you can upload documents directly.
Free GEO audit
Check your Claude visibility
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