Local SEO is optimisation for geo-dependent search. Cafes, clinics, auto shops, salons, lawyers — businesses where the client searches 'near me'. Google Maps and local organic — the primary entry points. 46% of all Google searches have local intent. 'Dentist near me', 'auto repair Chicago', 'lawyer downtown NYC' — these queries come from people ready to visit today. Local SEO isn't just rankings — it's managing all your business's online presence points.
Google Business Profile is unclaimed or unoptimised. Potential clients see competitors instead.
Rating of 3.8 instead of 4.5+ — clients choose the competitor with better reviews.
Yelp, TripAdvisor, industry-specific directories — missing listings lose citation signals and trust.
Local searches mostly happen on smartphones. A slow or unresponsive site loses clients immediately.
Full optimisation: photos, hours, services, posts, Q&A — everything affecting map pack position.
Yelp, TripAdvisor, industry directories, local chambers — building citation authority.
Review acquisition strategy + negative response management. A 4.5+ rating is achievable systematically.
Local media, community sites, partner websites — links with geo-relevance signals.
'Dentist in Brooklyn', 'auto repair Midtown' — hyper-local pages with high conversion.
Identical name, address, phone across all platforms — the baseline signal for local ranking.
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Get free auditBoth matter, but Google Maps often drives more calls. The optimal strategy works on both simultaneously.
Google Maps responds quickly — first improvements in 1–2 months. Organic website traffic in 3–4 months.
Volume matters but isn't everything. Regularity of new reviews, variety, and business response presence all matter. 50+ reviews at 4.5+ is a solid benchmark.
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