Why doesn't my site show up in search and how to find it?
Your site doesn't show up for three main reasons: it's not in the index (search engine can't see pages), it's in the index but ranked below 50 (effectively invisible), or you're searching for queries the site isn't optimized for. Check: type site:yoursite.com in Google — if 0 pages shown, you're not indexed. If pages exist but don't rank for needed queries — the issue is keyword targeting or competition.
Your site doesn't show up for one of three reasons: it's not in the index, it's indexed but ranked below 50, or you're searching for the wrong queries. First step: open Google and type site:yoursite.com. If 0 results — you're not indexed, and any "promotion" is useless until you fix the technical issue.
Step 1: Check indexation
- site: operator:
site:yoursite.comin Google. 0 pages = critical, pages = index works. - Google Search Console: "Pages" section. See indexed vs excluded.
If 0 pages — typical causes
- robots.txt blocks crawling. Open
yoursite.com/robots.txt— ifDisallow: /for all User-agents, you've blocked everyone. - noindex meta tag. Common after migrating from staging.
- Young domain. Under 2 weeks — bots haven't crawled yet. Force submit URLs in GSC.
- 5xx, 404 errors. Server doesn't return pages.
- JS framework without SSR. Bot sees empty HTML.
This question is also asked as:
- •why isn't my website showing up on google
- •site doesn't appear in search results
- •how to find my website in google
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