AI Chatbots for Websites: Qualify Leads, Answer 24/7, Trained on Your Content
Smart bots on GPT-4/Claude that understand context, help pick products, answer 24/7. Trained on your website + FAQ + catalog. CRM integration included.
60% of website visitors leave without action — they didn't get an answer, didn't understand the product, no one to talk to at 10pm. Traditional scripted bots ('choose an option') frustrate users — they close the tab. AI chatbots on GPT-4/Claude answer naturally, understand context, run multi-step dialogs: help pick a product through questions, calculate pricing, book a meeting, handle initial objections. We train on your content (website, knowledge base, catalog, case studies). Integrate with your CRM — qualified leads flow directly to your sales team with full conversation context. Result: 25-70% higher website conversion, -40% support load, 24/7 coverage.
What our clients typically face
60% of visitors leave without action
Couldn't find an answer, didn't understand the product, no one available at 10pm Sunday. Traditional contact centers don't cover this.
Scripted bots frustrate users
'Choose menu option 3' — users close the tab. NPS on scripted bots trends negative.
Sales team drowning in FAQ requests
80% of inquiries are 'how much', 'what's the timeline', 'how does it work'. Senior salespeople spend 60% of their time on this.
Nights and weekends — leads lost
Client ready to buy at 11pm Sunday — no one to respond. Lead goes to the competitor with a working bot.
Cold leads reach sales
Contact form generates many cold leads. Salesperson spends 30 minutes qualifying each one.
Multilingual support is expensive
International audience needs EN/ES/DE reps. Each is $60K-100K/year in salary.
The complete service package
Custom Bot on GPT-4/Claude
Not a template — custom-configured for your product, brand voice, sales funnel, target audience.
Trained on Your Content
Load: website, PDF catalog, FAQ, case studies, documentation. Bot answers from your knowledge base, not generic responses.
Lead Qualification
Asks the right questions (budget, timeline, project type), assigns lead score, passes only qualified leads to sales.
CRM & Channel Integration
HubSpot, Salesforce, Pipedrive, Intercom, Telegram, WhatsApp Business API. Lead flows to your funnel with full conversation history.
Multi-Step Dialog Flows
Product selection through questions, pricing calculation, meeting booking, proposal delivery — all inside the chat without hand-offs.
Multilingual (10+ languages)
One bot answers in 10+ languages automatically. No need for separate EN/ES/DE support reps.
Analytics & Continuous Learning
Dashboard: top questions, conversion by stage, answer quality, drop-off points. Bot continuously improves on real conversations.
Choose the plan that fits your budget
Starter
Small business, simple FAQ bot on website
- 1 channel (website widget)
- Trained on site + FAQ
- 50-100 conversations/day
- English + 1 language
- Handoff to 1 CRM or email
- Timeline: 2-3 weeks
Business
Complete bot with qualification and sales. Recommended for most.
- 3 channels (website + WhatsApp + email)
- Trained on all content + catalog
- 500-1,000 conversations/day
- EN + 1 language
- Lead qualification + scoring
- Integration with HubSpot/Salesforce
- Multi-step sales flows
- Timeline: 4-6 weeks
Enterprise
Large eCommerce/SaaS: thousands of conversations, multilingual
- All channels + mobile app
- 10+ languages simultaneously
- 10,000+ conversations/day
- Fine-tuning to your tone of voice
- Personalization by customer history
- Custom integrations (databases, ERP)
- SLA + dedicated account manager
- Timeline: 8-12 weeks
Why clients choose us
Trained on your content
Not templates — a custom model on your data. Responds like your company's expert, not with generic replies.
Built-in qualification
Bot doesn't just chat — asks the right questions, scores leads by your criteria, hands off only qualified ones.
Integrations without workarounds
HubSpot, Salesforce, Pipedrive, Intercom, any CRM via API. Leads flow to your funnel with full history.
No hallucinations
Only answers from your knowledge base. If it doesn't know — says 'let me check with our team', not making things up.
How we work
Discovery & Brief
3-5 daysStudy your website, funnel, common customer questions, sales practices. Define bot scenarios.
Dialog Architecture
5-7 daysDesign flows: greeting, qualification, top-30 questions, product recommendations, sales escalation.
Model Training
1 weekLoad site, catalog, FAQ, cases into knowledge base. Fine-tuning to your tone of voice.
Integrations
1-2 weeksConnect to CRM, messaging channels, analytics. Configure lead routing, scoring, escalation.
Testing
1 weekRun 100+ test conversations, identify weaknesses, retrain. Pilot with internal team.
Launch & Monitoring
OngoingRoll out to 10-20% traffic, monitor quality. Full traffic in 2 weeks. Monthly retraining from real conversations.
Our working principles
Only truth
No 'maybe' or 'I'll get back to you' — if the bot doesn't know, it escalates honestly. False answers kill trust.
Humans when needed
Bot doesn't try to replace humans — handles routine (80%), escalates complex issues with full context to your team.
Qualification is mandatory
Every lead has a baseline score. Sales doesn't waste time on 'how much' — only on closing deals.
Continuous learning
Every month we analyze conversations, find where the bot gets confused, retrain. Quality doubles in 6 months.
Adaptive Lab vs a typical agency
| Aspect | Adaptive Lab | Typical agency |
|---|---|---|
| Knowledge base | Trained on your website + FAQ + catalog | Off-the-shelf templates |
| Natural language understanding | GPT-4 understands context and synonyms | Scripted decision tree — 'choose option' |
| Lead qualification | Asks questions, assigns score | Just captures name and phone |
| CRM integration | All major + custom via API | CSV export only |
| Multilingual | 10+ languages on one bot | Separate bot per language |
| Hallucination protection | Only answers from knowledge base, escalates if unknown | May invent nonexistent products |
| Analytics | Dashboard + top questions + drop-off points | Just conversation count |
Example projects
Frequently asked questions
Won't the bot lie to customers?
Our bots run in RAG mode (Retrieval Augmented Generation) — they only answer from loaded knowledge base (your website/FAQ/catalog). Out-of-scope questions get 'let me check with our team' + ticket creation. We also add 'guardrails' — hard restrictions on topics (e.g., 'no legal advice', 'no timeline commitments without a rep').
How fast does it pay back?
Typically 3-6 months in B2B, 1-3 months in eCommerce. Payback through: (1) website conversion growth, (2) sales team load reduction, (3) after-hours lead capture, (4) multilingual support without additional reps. We build a financial model before starting.
How long to configure?
Starter bot: 2-3 weeks. Business bot (integrations + qualification): 4-6 weeks. Enterprise (10+ languages, complex flows): 8-12 weeks. Continuous improvement after launch based on real conversation data.
Can it work on WhatsApp Business or Telegram?
Yes. Main channels: website widget, WhatsApp Business API, Telegram Bot API, Messenger, Slack, Intercom. Same bot on all channels — unified logic, unified analytics, unified knowledge base.
What if a customer wants to talk to a human?
Anytime — 'agent' command or 'talk to sales' button transfers the conversation to your CRM with full history. Rep sees the context (what customer asked, bot's answers) and continues without 're-explain from the start'.
GPT-4 or Claude?
Depends on the task. GPT-4: general-purpose, mature ecosystem, many integrations. Claude: stronger with long documents, more careful with facts, cheaper at scale. Often we use both — Claude for basic answers, GPT-4 for complex dialogs. We decide during discovery.
Is customer data safe?
Yes. We work through OpenAI/Anthropic APIs with data-not-used-for-training flag enabled. For sensitive industries (healthcare, finance) — we can deploy a local model (Llama, Mistral) on your infrastructure. GDPR compliant, HIPAA-ready for healthcare.
Free 30-minute consultation
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