Generative Engine Optimization (GEO): Get Cited by ChatGPT, Perplexity & Google AI Overview
AI-first SEO for the new search landscape. Optimize your brand to be quoted by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overview.
By 2026, 47% of search queries are processed by AI systems. Classical SEO doesn't help you rank inside AI-generated answers — LLMs use entirely different signals: authoritative citations, structured knowledge graphs, entity relationships, and factual grounding. Generative Engine Optimization (GEO) is a new discipline for a new search era. We're one of the first agencies in Europe doing systematic GEO work with measurable results: getting brands cited across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overview. Our approach: content structured for LLM consumption, entity optimization with Wikidata and Knowledge Graph, PR-driven authority building, and monthly measurement of your brand's LLM visibility.
What our clients typically face
ChatGPT doesn't mention your brand
Prospects ask ChatGPT for recommendations — it lists your competitors. You lose deals that never showed up in Google Analytics.
CTR drops as AI Overview grows
AI Overview now shows on 40%+ commercial queries. Even ranking #3 organically loses 30-50% of expected clicks.
Invisible in Perplexity, Claude, Gemini
Millions use AI search daily. These systems cite structured sources — your content doesn't fit that mold.
Content written for humans, not LLMs
LLMs prefer clear definitions, numbered lists, factual precision. Marketing copy without structure gets ignored.
No Knowledge Graph presence
Without Wikidata, Wikipedia, or verified Google Knowledge Panel — LLMs can't identify you as an authoritative source.
No way to measure LLM visibility
How often does ChatGPT mention you? For which queries? What context? Without measurement, you're flying blind.
The complete service package
LLM Visibility Audit
Benchmark your brand across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overview on 50-200 queries. Full competitive comparison.
GEO-Structured Content
Definitions, numbered lists, FAQs, factual precision. Format LLMs love to cite.
Entity Optimization & Knowledge Graph
Wikidata entries, Wikipedia articles, Google Knowledge Panel, industry directories, Schema.org authoritative markup.
PR & Editorial Placements
Featured expert commentary in Forbes, TechCrunch, industry publications. LLMs weigh authoritative citations heavily.
Conversational SEO
Optimize for natural-language queries: 'how', 'why', 'what's the best', 'compare X vs Y'.
Monthly LLM Visibility Reports
Which prompts mention your brand, in what context, at what position. Trend tracking across all 5 major LLMs.
Choose the plan that fits your budget
GEO Audit
Benchmark and strategy for the next 6 months
- LLM visibility benchmark (50 queries × 5 LLMs)
- Competitive analysis (5-10 competitors)
- Content GEO-readiness audit
- 30-page report + 90-min strategy session
- 6-month roadmap
GEO Growth
Active LLM visibility building. Recommended for most.
- Monthly LLM visibility measurement
- 8-10 GEO-optimized expert articles
- Wikidata + Knowledge Graph optimization
- Comprehensive schema.org markup
- 1-2 PR placements/month
- Dashboard + monthly report
GEO Enterprise
Category leaders, aggressive market capture
- Extended benchmark (200+ queries × 7 LLMs)
- 15-20 pieces of content/month
- Wikipedia article creation & maintenance
- 5+ PR placements in tier-1 publications
- Authored books / whitepapers
- Podcast & video content
- Dedicated GEO strategist
Why clients choose us
First movers in GEO
Working on GEO since 2024 before the industry had a name for it. 100+ niches researched, methodology tested.
Data-driven, not hunches
Every recommendation backed by LLM query testing. We know what formats get cited — you don't guess.
Transparent measurement
Monthly reports show exactly which prompts cite your brand and how you rank vs competitors. No black box.
12-18 month window
Most industries have low GEO competition today. First-movers lock in LLM authority for years.
How we work
GEO Audit
7-10 daysBenchmark LLM visibility across 50-200 queries and 5+ LLMs. Competitor analysis. 6-month strategy.
Content Architecture
5-7 daysGEO-content templates: definitions, FAQs, structured lists, factual density. Adapted to your niche.
Entity & Knowledge Graph
2-4 weeksSchema.org Organization/Brand/Person. Wikidata entries. Industry directory listings. Google Knowledge Panel prep.
GEO Content Production
Ongoing8-15 expert pieces monthly. Each structured for LLM citation.
PR & Authority Placements
1-2 placements/monthExpert commentary in Forbes, TechCrunch, industry publications. LLMs weight authoritative citations.
Measure & Iterate
OngoingMonthly LLM visibility reports. Adjust strategy based on data — what's cited, what's not, why.
Our working principles
Structure over aesthetics
LLMs love clear lists, definitions, FAQs. 'Beautiful' unstructured content gets ignored by algorithms.
Factual precision
LLMs penalize sources with errors. Every stat, date, quote verified — expertise matters.
Verified expert authors
Content by credentialed experts with LinkedIn profiles, credentials, industry recognition. Signals E-E-A-T.
Authoritative linking
LLMs analyze outbound links. Cite peer-reviewed sources, official documents, primary research.
Adaptive Lab vs a typical agency
| Aspect | Adaptive Lab | Typical agency |
|---|---|---|
| Approach | Systematic 6-12 month LLM visibility program | 'Write more articles' hoping they'll be noticed |
| Measurement | Specific prompts, citation frequency, competitive share of voice | 'We produce quality content' with no metrics |
| Entity optimization | Wikidata, Knowledge Graph, industry authority | Not offered — unfamiliar with the concept |
| PR component | Author bylines in Forbes/TechCrunch/industry tier-1 | Only blog posts on their own website |
| Schema markup | Extended: HowTo, FAQ, Article, Product, Review | Basic Organization schema or none |
| Experience | 100+ GEO projects since 2024 | 'We do GEO too' without demonstrated case studies |
Example projects
Frequently asked questions
How is GEO different from classical SEO?
Classical SEO optimizes for Google/Bing ranking algorithms (the 10 blue links). GEO optimizes for LLM citation algorithms (how AI systems select sources for their answers). Different signals, different content formats, different metrics. SEO and GEO are complementary — you need both channels.
How do you measure LLM visibility?
We benchmark 50-200 queries relevant to your industry across 5+ LLMs (ChatGPT-4, Claude, Perplexity, Gemini, Google AI Overview). We record: whether the LLM mentions your brand, in what context, at what position in the response, how often vs competitors. Monthly comparison shows progress. We use a proprietary monitoring tool.
When will I see results?
First mentions in LLMs: 2-3 months after systematic work begins. Notable growth (mentions in 30-50% of category queries): 6-9 months. Category leadership (mentioned in 80%+ of queries as primary source): 12-18 months with consistent execution.
Is this gaming the system? Will we get penalized?
No. We don't 'trick' LLMs — we make content that LLMs objectively prefer to cite: clear structure, factual precision, expert authors, authoritative sources. Coincidentally, Google and Bing prefer the same things — double win.
Does GEO work for small businesses?
Depends on niche and audience. For B2B SaaS, services, and consulting where prospects use ChatGPT to research options — yes, powerful. For local retail or FMCG with older demographics — less immediate value, prioritize Local SEO first.
How's this different from PR?
PR gets mentions in publications for human readers. GEO gets mentions cited by LLMs. Overlap exists (some placements serve both goals), but GEO additionally requires: structured data, entity optimization, response format design, LLM measurement. PR agencies typically don't do this.
Can you show sample measurements?
Yes. During the GEO Audit strategy session, we run live queries across all 5 major LLMs for your brand + 5 competitors. You see exactly what ChatGPT/Claude/Perplexity say about your industry today. This baseline defines the starting point.
Free 30-minute consultation
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