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AI & Content

Generative Engine Optimization: getting assistants to name your company

GEO and AEO are the work of preparing your site and external mentions so that ChatGPT, Perplexity, Google AI Overviews and other assistants can take an accurate fact about you and name the company in their answer.

A share of buyers now gets an answer without opening a single website: they ask an assistant, they read an AI summary at the top of the results. In that situation your ranking matters less than whether you made it into the answer and what was said about you. It works differently from classic SEO: the assistant assembles a reply from several sources — your site, business listings, reviews, articles, niche aggregators — and retells them in its own words. So the work runs on two fronts: a site an assistant can quote accurately (direct answers, tables of terms, schema markup, the same figure in every section, crawlers not blocked) and the external mentions it leans on. Being cited cannot be guaranteed — the answer is generated anew each time. What can be done is honest measurement: a fixed prompt set, a regular re-run, and the share of answers that name your brand.

Challenges we solve

What our clients typically face

🤖

ChatGPT doesn't mention your brand

Prospects ask ChatGPT for recommendations — it lists your competitors. You lose deals that never showed up in Google Analytics.

📉

The answer is there, the click isn't

People get a complete answer in the results or from an assistant and never open a site. If that answer doesn't mention you, you aren't part of the decision.

🔍

Invisible in Perplexity, Claude, Gemini

Millions use AI search daily. These systems cite structured sources — your content doesn't fit that mold.

📚

Content written for humans, not LLMs

LLMs prefer clear definitions, numbered lists, factual precision. Marketing copy without structure gets ignored.

🌐

No Knowledge Graph presence

Without Wikidata, Wikipedia, or verified Google Knowledge Panel — LLMs can't identify you as an authoritative source.

📊

No way to measure LLM visibility

How often does ChatGPT mention you? For which queries? What context? Without measurement, you're flying blind.

What's included

The complete service package

LLM Visibility Audit

Benchmark your brand across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overview on 50-200 queries. Full competitive comparison.

GEO-Structured Content

Definitions, numbered lists, FAQs, factual precision. Format LLMs love to cite.

Entity Optimization & Knowledge Graph

Wikidata entries, Wikipedia articles, Google Knowledge Panel, industry directories, Schema.org authoritative markup.

PR & Editorial Placements

Featured expert commentary in Forbes, TechCrunch, industry publications. LLMs weigh authoritative citations heavily.

Conversational SEO

Optimize for natural-language queries: 'how', 'why', 'what's the best', 'compare X vs Y'.

Monthly LLM Visibility Reports

Which prompts mention your brand, in what context, at what position. Trend tracking across all 5 major LLMs.

Pricing

What it costs

AI search work

part of the retainer from $1,500/mo

We don't sell AI search as a separate package: preparing a site to be quoted by assistants is part of the SEO retainer. We take it standalone in one case only — when another vendor runs your SEO and you need the AI part.

For reference: the 2026 market prices an AI-visibility audit at $1,000–$3,000 and ongoing GEO work at $2,000–$7,000 a month. Standalone AI adaptation on our pricing page starts at $1,000/mo.

What the price depends on

  • How many prompts and which assistants we track
  • How much of the site has to be rewritten for direct answers
  • Whether the brand already has external mentions or we build them
  • Ongoing monitoring or one-time preparation

Being cited cannot be guaranteed: the answer is generated anew every time and depends on how the question is phrased.

Where the limits are

Who this service is for

A good fit if

  • Your buyers compare options before deciding and now ask assistants for advice
  • You have real expertise and hard facts: prices, terms, limitations, experience
  • Being named in the answer matters even when the click arrives later and through another channel

Not a fit if

  • You expect traffic from ChatGPT the way it comes from Google — referrals from assistants are still small; the value is the mention and a buyer who arrives already informed
  • You want a guarantee of appearing for a given prompt — nobody can deliver that
  • The site is thin or blocked to crawlers: there is nothing for an assistant to take
Why us

Why clients choose us

🧭

We show the method, not the magic

A fixed prompt set, a regular re-run across assistants, and the raw numbers — including the cases where your niche leans on aggregators and nobody gets named.

🧪

Data-driven, not hunches

Every recommendation backed by LLM query testing. We know what formats get cited — you don't guess.

📊

Transparent measurement

Monthly reports show exactly which prompts cite your brand and how you rank vs competitors. No black box.

🚀

12-18 month window

Most industries have low GEO competition today. First-movers lock in LLM authority for years.

Process

How we work

1

GEO Audit

7-10 days

Benchmark LLM visibility across 50-200 queries and 5+ LLMs. Competitor analysis. 6-month strategy.

2

Content Architecture

5-7 days

GEO-content templates: definitions, FAQs, structured lists, factual density. Adapted to your niche.

3

Entity & Knowledge Graph

2-4 weeks

Schema.org Organization/Brand/Person. Wikidata entries. Industry directory listings. Google Knowledge Panel prep.

4

GEO Content Production

Ongoing

8-15 expert pieces monthly. Each structured for LLM citation.

5

PR & Authority Placements

1-2 placements/month

Expert commentary in Forbes, TechCrunch, industry publications. LLMs weight authoritative citations.

6

Measure & Iterate

Ongoing

Monthly LLM visibility reports. Adjust strategy based on data — what's cited, what's not, why.

What can actually be measured here

The biggest problem with this service on the market is that it gets sold without explaining how results are counted. Here is what we measure and where each metric stops being reliable.

MetricHow we measure itWhere it breaks down
Share of answers mentioning the brandA fixed prompt set for your niche, re-run on a schedule across assistantsAnswers are unstable: the same question phrased differently returns different sources
A link to your site in the answerSame prompt set, sources recorded each runNot every assistant shows links, and the source mix changes
Referrals from assistantsA separate segment in analytics by referrerPart of the traffic goes untagged — the real number is usually higher
Branded demandSearch volume for your company nameMoves slowly and not only because of AI
Presence in Google AI OverviewsManual checks across a query groupWhether an AI answer shows at all depends on the query and the device

Where assistants get their answer about a company

The answer is assembled from several sources, not only your website — which is why working on the site alone delivers half the result.

  • Your site: direct answers in the copy, tables of terms, schema markup, a visible last-updated date
  • Business listings and maps: completeness, categories, reviews
  • Third-party reviews and discussions — an assistant retells those as readily as your own pages
  • Articles, press and industry publications that mention the brand
  • Aggregators and rating sites in your niche — often they appear in the answer instead of the vendors themselves
  • Wikipedia and open reference sources, where a company is established enough to be listed

What we do on the site for assistant answers

1

A direct answer up front

Two or three sentences that answer the question completely and read on their own. Those are the fragments that end up quoted.

2

Facts as tables and lists

Prices, terms, timelines, limitations. Structured data is extracted far more reliably than a paragraph of reasoning.

3

Schema.org markup

FAQPage, Product, LocalBusiness, Organization — unambiguous machine-readable answers to who you are and what you sell.

4

One source of truth for numbers

A price, a lead time or a condition lives in one place and flows everywhere from there. Conflicting numbers across pages are why assistants quote outdated terms.

5

Access for the crawlers

We check that GPTBot, PerplexityBot, Google-Extended and search crawlers aren't blocked in robots.txt. They get blocked by accident more often than you'd think.

6

Keeping facts current

A visible update date and maintained facts: an outdated price inside an AI answer hurts more than no mention at all.

Being honest about guarantees

Citation cannot be guaranteed. The answer is generated from scratch on every request and depends on phrasing, conversation history and the model version. Anyone selling a guaranteed placement in ChatGPT is selling something they don't control. What can be promised is the preparation: a site that is easy to quote accurately, consistent facts in one place, schema markup, open crawler access and external mentions. From there it either works, or it shows that in your niche the assistants lean on aggregators — and we say so plainly instead of dressing up a report.

Principles

Our working principles

🎯

Structure over aesthetics

LLMs love clear lists, definitions, FAQs. 'Beautiful' unstructured content gets ignored by algorithms.

📊

Factual precision

LLMs penalize sources with errors. Every stat, date, quote verified — expertise matters.

👤

Verified expert authors

Content by credentialed experts with LinkedIn profiles, credentials, industry recognition. Signals E-E-A-T.

🔗

Authoritative linking

LLMs analyze outbound links. Cite peer-reviewed sources, official documents, primary research.

FAQ

Frequently asked questions

How is this different from regular SEO?

The goal differs. In SEO we work so a person sees a link and clicks it. Here we work so an assistant takes a fact from your site and names the company in its answer, even when no click follows. Much of the technical groundwork overlaps: a healthy site, a clear structure, honest facts. The differences are direct answers at the top of sections, facts in tables, schema markup, consistent figures across the site, and open access for assistant crawlers.

Can you guarantee we'll be cited?

No. The answer is generated from scratch on every request and depends on the phrasing, the conversation history and the model version: the same question asked two ways returns different sources. Anyone selling a guaranteed placement in ChatGPT is selling something they don't control. What can be guaranteed is the preparation and the measurement, not the output of a generative model.

How do you measure it?

We fix a prompt set for your niche — usually several dozen questions, phrased the way your buyers phrase them — and run it across assistants on a schedule. We record whether the brand is mentioned, whether a link appears, what exactly is said and whether any facts are out of date. Separately we track referrals from assistants in analytics. We report the numbers as they are, including the cases where assistants in your niche rely on aggregators and don't name vendors at all.

What does it cost on its own?

On its own only when another vendor runs your SEO — then we scope the work for your niche. Otherwise it's part of the retainer that starts at $1,500 a month. For reference: the market in 2026 prices an AI-visibility audit at $1,000–$3,000 and ongoing GEO work at $2,000–$7,000 a month, so this is a saving rather than an add-on.

Will it bring traffic?

Referrals from assistants are still modest, and promising a flood of them would be dishonest. The value sits elsewhere: your name appears at the moment of choosing, and the person who does arrive already understands your terms, so the conversation doesn't start from zero. Part of that traffic also goes untagged in analytics, so the real contribution is usually larger than what you can see.

What do you need from us?

Accurate facts: current prices and terms, limitations, the cases you don't take. An assistant retells outdated data as confidently as correct data, and a stale price inside an answer does more harm than no mention at all. We also need agreement to consolidate figures across the site: one price in one place rather than five versions in five sections.

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