How to SEO-optimize a Wildberries product card and check it?
Wildberries card optimization in 7 steps: keyword-rich title (60 chars max), full description with 10–20 keywords, complete characteristics, 6–10 quality photos with white background and infographics, video review (+15% sales), active review management (4.5+ rating), competitive price. Check via MPSTATS, manual position tracking, conversion monitoring in seller dashboard.
Wildberries card optimization in 7 key items. Main rule: WB algorithm looks not only at "relevance" (keyword presence) but at "salability" — i.e., how the card converts to purchase. So 50% of work is SEO (keywords), 50% — selling presentation (photos, price, reviews).
7 optimization items
- Title — 60 chars, main keyword first.
- Description — 2000–5000 chars with 10–20 keywords.
- Full characteristics in all fields.
- 6–10 quality photos with white background.
- Video review (+15–25% conversion).
- Review management (4.5+ rating).
- Competitive price + WB promotions.
How to check
- Position tracking via MPSTATS.
- Conversion in seller dashboard.
- Top-10 comparison.
- Visibility by article and keywords.
This question is also asked as:
- •how to optimize wildberries listing
- •marketplace listing optimization
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