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E-commerce2026-06-28

How to increase sales on Ozon: 8 working methods

Short answer

Increase sales on Ozon with 8 methods: SEO optimization of cards (main channel), participation in Ozon promotions (Premium cards, free delivery), review growth (loyalty program), price optimization vs competitors, internal Ozon ads (Sponsored Products, Brand Shows), external traffic with UTM links, rich-content and video in cards, expanding assortment in category. Unlike Wildberries, Ozon has Premium subscription for buyers — factor it in.

Increasing Ozon sales = work across 8 fronts simultaneously: SEO cards, platform promotions, reviews, price, ads, external traffic, rich-content, assortment expansion. No magic button — sales grow from systematic work on all fronts.

8 methods

  1. SEO card optimization.
  2. Ozon promotions participation.
  3. Review growth program.
  4. Price optimization vs competitors.
  5. Internal Ozon ads (Sponsored Products, Brand Shows).
  6. External traffic with UTM.
  7. Rich-content + video.
  8. Assortment expansion in category.

Ozon Premium specifics

Paid buyer subscription with free delivery. 60–70% of Ozon purchases come from Premium members. Premium cards convert 30% better.

This question is also asked as:

  • increase sales on ozon
  • ozon seller growth
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