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E-commerce2026-06-28

What is SEO on Wildberries and how to set it up?

Short answer

Wildberries SEO (internal optimization) is the work on product cards so the WB algorithm shows them higher in search and categories. Main factors: keyword-optimized title, description with relevant queries, filled characteristics, quality photos, reviews 4.5+, turnover, competitive price. Unlike classic SEO, Wildberries has no robots.txt or sitemap — only the card is optimized. Keyword research via MPSTATS, MoneyPlace, SellerFox.

Wildberries SEO is the work on product cards so the algorithm shows them higher. Completely different from website SEO: no robots.txt, sitemap, or backlinks — only the card, platform internal data, and the ranking algorithm. WB ranks by combination of relevance + sales + behavior.

Main ranking factors

  1. Relevance (title + description + characteristics).
  2. Sales velocity.
  3. Card quality (photos, video, infographics).
  4. Reviews 4.5+.
  5. Competitive price.
  6. Logistics — availability everywhere, delivery speed.
  7. Behavioral — SERP CTR, add-to-cart, conversion.
  8. Return rate.

Setup steps

  1. Keyword research via MPSTATS / SellerFox.
  2. Competitor top-10 analysis.
  3. Title optimization (60 chars).
  4. Description with 10–20 keywords.
  5. Full characteristics.
  6. Quality photos (6–10).
  7. Review program.
  8. Regular updates.

This question is also asked as:

  • •wildberries seo guide
  • •marketplace seo basics
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