What is SEO on Ozon and how to set it up?
Ozon SEO is product card optimization for Ozon's internal search. Similar to Wildberries SEO but with specifics: more weight to attributes, separate 'Video covers' mechanism, Premium cards system, stricter moderation. Main factors: title (100 chars on Ozon), description with keywords, attribute completeness, rich-content (HTML description), reviews 4.5+, competitive price. Keyword sources: MPSTATS, OzonAnalytics, Pi-data.
Ozon SEO is product card optimization for Ozon's internal search. Similar to Wildberries SEO but with specifics: more weight to attributes, separate 'Video covers' mechanism, Premium cards system, stricter moderation.
Main factors
- Relevance (title + description + attributes).
- Attribute completeness (critical on Ozon).
- Rich-content (HTML description with infographics).
- Video cover (separate ranking boost).
- Reviews 4.5+ + quantity.
- Competitive price.
- Premium delivery speed.
Ozon vs Wildberries
- Title length: 100 chars vs 60.
- Rich-content: HTML vs basic.
- Attributes: critical vs important.
- Moderation: strict vs medium.
This question is also asked as:
- •ozon seo guide
- •ozon listing optimization
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