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E-commerce2026-06-28

What is SEO on Ozon and how to set it up?

Short answer

Ozon SEO is product card optimization for Ozon's internal search. Similar to Wildberries SEO but with specifics: more weight to attributes, separate 'Video covers' mechanism, Premium cards system, stricter moderation. Main factors: title (100 chars on Ozon), description with keywords, attribute completeness, rich-content (HTML description), reviews 4.5+, competitive price. Keyword sources: MPSTATS, OzonAnalytics, Pi-data.

Ozon SEO is product card optimization for Ozon's internal search. Similar to Wildberries SEO but with specifics: more weight to attributes, separate 'Video covers' mechanism, Premium cards system, stricter moderation.

Main factors

  1. Relevance (title + description + attributes).
  2. Attribute completeness (critical on Ozon).
  3. Rich-content (HTML description with infographics).
  4. Video cover (separate ranking boost).
  5. Reviews 4.5+ + quantity.
  6. Competitive price.
  7. Premium delivery speed.

Ozon vs Wildberries

  • Title length: 100 chars vs 60.
  • Rich-content: HTML vs basic.
  • Attributes: critical vs important.
  • Moderation: strict vs medium.

This question is also asked as:

  • •ozon seo guide
  • •ozon listing optimization
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