A site on WordPress, Webflow or a modern framework, structured around the way people actually search. If a site already exists, we start with a page map and redirects so the redesign doesn't cost you enquiries.
A corporate website isn't a landing page with ten sections — it's a structure of dozens or hundreds of pages: services, industries, case studies, blog, locations. How that structure is built decides whether the site can grow in search: one catch-all services list page competes for nothing, while a separate page per service does. The second question usually surfaces too late: what happens to the old site. The expensive mistake in any redesign is new URLs without redirects and copy trimmed for the sake of the layout — the site launches and a month later there are fewer enquiries than before. So when a site already exists we start not with design but with a map: which pages bring visits and enquiries, what stays, what moves, what closes. And we say plainly that launching a site doesn't produce traffic by itself — new pages need time to be indexed.
New addresses without redirects and copy cut for the layout. The site looks better and brings in less than the one it replaced.
URLs like /page/services/12/detail/45 — search engines can't parse the hierarchy. Key pages receive low internal weight.
A heavy build with a dozen plugins and uncompressed images. Speed is one ranking factor among many, but the real cost is people leaving before it loads.
Products accessible via 3-5 URLs (filters, tags, categories). Google picks one at random — losing traffic and authority.
Every text and image edit goes back to the vendor and waits in a queue. Over a year that costs more than the build did.
WordPress plugin puts /en/ instead of /en/blog/, hreflang doesn't work, content duplicates. Google penalizes.
Design URL structure around your keyword clusters: logical categories, minimal nesting, clean URLs without parameters, sitemap priorities.
Organization, Product, Service, Article, FAQPage, BreadcrumbList, LocalBusiness — specific schema for each page type.
Image optimization (WebP), lazy load, minification, CDN, SSR where needed. <2 second load on all key pages.
WordPress with ACF, Webflow CMS, or Headless CMS (Sanity, Strapi). Editor works without developer: add services, cases, articles, update prices.
CRM (HubSpot, Salesforce, Pipedrive), analytics (GA4, Mixpanel), email marketing, payment systems, ERP if needed.
EN + any languages with proper hreflang, separate URLs, localized meta markup, language switcher.
GA4 + Microsoft Clarity + Google Search Console. Goals, events, funnels, heatmaps. Monthly reporting on 'what to improve'.
The number from our pricing page. It covers a structure built around real demand, base semantics, schema markup and preparation for search and AI answers — so the site doesn't need rebuilding in six months.
If a site already exists and the job is not to lose what it brings in, we start with an audit of current pages and a redirect map, not with design.
Launching a site doesn't produce traffic on its own: new pages need time to be indexed and to earn trust.
URL structure and schema designed around your keyword clusters from day one. No 'we'll rebuild for SEO next year'.
Even complex WordPress with 5,000 pages. CDN, caching, module optimization. Core Web Vitals 90+.
Client adds pages, edits copy, publishes articles without a developer. No monthly retainer for basic edits.
WordPress, Webflow, Next.js, Sanity, Strapi. We recommend the right stack — not 'we only do X'.
Study niche, competitors, target audience. Build keyword cluster (500-2,000 queries) for architecture design.
Design URL structure, page types, block templates. Interactive prototypes for key pages.
Final design for all page types. Style guide for future scaling.
Build, code, configure CMS. Parallel work on SEO markup, speed optimization, integrations.
Populate copy, images, metadata. Configure redirects from old site if applicable.
Cross-device testing, schema validators, Core Web Vitals, form checks. Smooth migration preserving SEO.
This is the expensive mistake: the site goes live and a month later there are fewer enquiries from search than before. The cause is nearly always the same — lost URLs and copy trimmed for the sake of the layout. The sequence that prevents it:
Export every URL and check which pages bring visits and enquiries. Half the traffic often comes from a section everyone inside the company had forgotten.
Stays as is, moves to a new address, or closes. Redirect maps are prepared before launch, not after the complaints.
If a page brought people in, its copy can't be cut to three lines for whitespace. Prettier, yes — but they stop coming.
Indexing, URLs, meta, markup, speed. And separately: that the staging site is closed to crawlers, or it lands in the results instead of the real one.
Search Console and analytics daily: crawl errors, dropped pages, a spike in 404s. The first fortnight is when you catch everything.
Compare traffic and enquiries against the old site, section by section. A short dip is normal; a dip that doesn't recover is worth investigating.
After a migration or a launch, new pages need time: search engines have to crawl them, assess them and match them to queries. That takes weeks, and months on competitive topics. A site built right the first time shortens the runway and saves you the rebuild, but it doesn't remove it. So we don't promise growth from the fact of launching, and we suggest planning the work that follows — at minimum, content for the key sections and monitoring for errors.
Beautiful design doesn't matter if the site isn't indexable. Structure first, styling second.
Core Web Vitals is a Google ranking factor and drives user retention. We optimize everything to <2 seconds.
Not 100 'brochure pages' but 100 pages targeting 100 specific search clusters.
Full access, documentation, training. Want to switch agencies? You leave with your site, not stuck with us.
It depends on the size of the structure and on how fast facts and content come from your side — that's usually the real bottleneck, not development. We give a schedule after the brief, once the number of page types and integrations is clear. What we won't do is promise a date before we know what's being built.
That's exactly how we approach a redesign. Before anything else we export every URL and check which pages bring visits and enquiries, then decide the fate of each one: stays, moves with a redirect, or closes. After launch we watch Search Console and analytics daily for the first weeks and reconcile section by section after a month. A short dip is normal; a dip that doesn't recover means something was missed.
WordPress suits a services-and-blog site with a limited budget and plenty of ready solutions — but it needs regular updates, because neglected installs are the ones that get hacked. Webflow is comfortable for design-led sites with modest structures. A custom front end with server rendering earns its cost when speed targets are strict or the logic is non-standard, at the price of needing a developer for changes.
We establish that at the brief stage. Standard connections to a CRM and analytics are part of the build. Anything custom — your own systems, a client area, complex pricing logic — is scoped separately, because that work is a project of its own rather than a checkbox.
That's a structural decision made at the start: page types, URL logic and templates that new sections can be added to without a rebuild. It's the difference between adding a service in an afternoon and commissioning a new project for each one.
We fix defects in what we built at no charge, with the period written into the contract before work starts. Changes to new requirements are separate tasks. Releases go through a staging site rather than straight to the live one, and there's always a rollback point.
Free 30-minute consultation