Two parallel jobs: your listings in Google Maps and other geo services, and the pages on your site that cover neighbourhoods and services. Plus measurement — so calls from maps are counted, not assumed.
When somebody searches for a dentist nearby or a restaurant in the centre, search doesn't show ten blue links — it shows listings on a map. The decision gets made on the rating, the reviews, the photos, the opening hours and whether the phone gets answered. So local SEO is two jobs at once: the business listing in Google Maps and other geo services, and pages on your own site for neighbourhoods and services. We work on both: listing completeness and categories, identical company details everywhere, reviews as an ongoing process, local pages on the site. Measurement is not optional — a separate number or call tracking, so you can see how many calls came from maps rather than guessing that things feel busier. We don't incentivise reviews or invent addresses: platforms demote listings for that, and recovery takes months.
People compare the listings side by side and rarely scroll. If yours sits below, most of the local demand never reaches you.
'Dentist near me' shows the 3 closest optimized listings. Without work, even better businesses lose to weaker competitors with better GBP.
No photos, no services with prices, no description, no replies to reviews. A thin listing loses to a complete one even at equal distance.
Without LocalBusiness schema, NAP in footer, city/neighborhood landing pages — your site can't rank for location-modified queries.
Google favors listings with 4.5+ stars. Without systematic review collection, your rating slowly declines.
Different phone on website, different address in Google, different suite in Yelp. Search engines lose trust in inconsistent listings — rank you lower.
Benchmark your listing and site vs top-5 competitors within 1-3 miles. All platforms: Google Business, Bing Places, Apple Maps, Yelp, Foursquare, industry directories.
100% completion: services with pricing, hours, photos of team/space/process, categories, posts, Q&A, booking buttons.
Name, address and phone in one identical form across directories and your own site. Mismatched details read as unreliable data to both platforms and people.
For multi-location businesses: dedicated pages per location with unique content, LocalBusiness schema, map, team, testimonials specific to that location.
Systematic review collection, 24-hour response to all reviews, disputing fake reviews. Rating to 4.7+ within 3 months.
Dashboard: Google Maps rankings for 50-200 keywords, phone calls and direction requests from Maps, competitor comparison, monthly report.
We quote the exact number after a free audit of your site — in 1–2 days we show what holds the site back and how much work it takes.
Work for AI answers (AI Overviews, ChatGPT, Perplexity) is part of the retainer. Most agencies sell it as a separate, more expensive package.
We work in six-month cycles: SEO rarely shows its value on a shorter horizon. We don't guarantee rankings — nobody can, an algorithm update moves the results for everyone at once.
No fake reviews, no GBP spam, no citation buying. Nothing that risks a Google penalty.
Calls and directions from Maps tracked separately. You see exact ROI, not just rankings.
Healthcare, legal, restaurants, auto, real estate, home services. Every industry has quirks — we know them.
A separate number or call tracking on the listing, a tagged website link, goals for tap-to-call and directions. You see what maps actually delivered.
Check all platforms, NAP consistency, current rankings, radius competitors. Prioritized 6-month roadmap.
Google Business Profile, Bing Places, Apple Maps, Yelp — 100% completion with photos, services, prices, categories.
Name, address and phone brought to one identical form across directories and the site. Platforms treat mismatched details as unreliable data.
Location pages with unique content. LocalBusiness, AggregateRating, FAQ schema. Site starts ranking for geo-queries.
Review collection system launch, 24-hour response to all. Optional: Google Ads for behavior signal boost.
Monthly analysis of what's working, strategy adjustment, new citations, new content.
They get sold as one package and blended in reports. In practice they follow different rules and both need attention.
| What the customer is deciding | Where they decide it | What moves it |
|---|---|---|
| "Who's nearby and open now" | Google Maps and local packs | Categories, hours, photos, reviews, listing completeness |
| "Which of them can I trust" | Listing plus site plus third-party reviews | Rating, replies to reviews, identical details everywhere |
| "Is this service and price right for me" | Your site: service page, prices, terms | Page content, speed, clarity, a one-step enquiry |
| "How do I get there and book" | Listing and site | Directions, tap-to-call, online booking |
This isn't about ethics in the abstract. These are the things platforms demote listings for, and recovery takes months.
Common case: mobile services, a home-based practice, a showroom by appointment. The answer is a service area — in Google Business Profile you can list the areas you cover without a street address. The listing still competes for "near me" searches, just without a map pin, and the weight shifts to neighbourhood pages on your site and to reviews. We never invent an address: the risk of losing the listing outweighs any short-term gain.
Paid local ads are advertising: you pay monthly, impressions run, you stop paying and it ends. Listing SEO — completeness, correct categories, photos, prices, reviews, freshness — stays with you. One doesn't replace the other, and we always separate them in reporting so you can see what you're paying for.
No fake reviews, GBP spam, or citation buying. Google catches this — the penalty is brutal.
Identical name, address, phone across every platform. Trust signal fundamentals.
Real photos of your business, team, workspace. Stock photos are detected by Google and penalized.
Not 'SEO for New York' but 'SEO for Manhattan Financial District'. Specific targeting converts better.
Regular SEO works on pages in the search results. Local SEO also works on your business listing in Google Maps and other geo services, which appears on the map and in the local block. These are different surfaces with different rules: a listing cares about categories, completeness, photos, reviews and freshness, while a site cares about structure, content and technical health. One doesn't replace the other, so we run both.
The first thing to change is listing completeness and accuracy: categories, services, photos, hours, prices. That happens quickly. After that it comes down to reviews and their regularity, and those accumulate over months — there is no honest way to speed it up. So we plan for half a year and look at calls and direction requests rather than at the listing's position.
They're different things and worth keeping separate. Paid local placement is advertising: you pay monthly, impressions run, you stop and it ends. Listing SEO — completeness, categories, reviews, freshness — stays with you. Ads can help at launch or in peak season, but they don't replace the work on the listing, and we always separate the two in reporting.
The priority is avoiding a mess: consistent names and categories across all locations, a separate listing per address, and a page per location on the site with its own address, phone, hours and photos. The common mistake is one shared contact page listing every city — it barely competes for local queries. We scope the work and the price after an audit, based on the number of locations.
A move is genuinely painful: a listing can lose part of the trust it accumulated. The sequence is to update the details on every platform at once, change the address on the site and in the footer, add fresh photos of the new space and tell your customers. Leave the old address nowhere — inconsistency hurts more than the move itself. Rankings don't recover instantly, and that's normal.
No. Map algorithms are opaque and they change, and the results also depend on where the person physically stands with their phone — their top three is their own. What we do promise is a complete, accurate listing, reviews as an ongoing process, neighbourhood pages on the site and honest call measurement.
Common case: mobile services, a home-based practice, a showroom by appointment. Google lets you set a service area — the regions you cover — without a street address. The listing still competes, just without a map pin, and the weight shifts to neighbourhood pages and reviews. We never invent an address: listings get removed when that's verified.
Yes. We review local visibility as a one-off: what's wrong with the listing, categories, details and reviews, what to fix first and what the site needs. The price depends on the number of locations and cities and we quote it after a short brief. If you continue with us, we credit it against the first month.
Free 30-minute consultation