We build the page for the job it has to do: matched to the ad with one clear action, or answering a search query in full. The technical groundwork is there from the start, so nothing has to be retrofitted.
Landing pages are usually commissioned for paid traffic, and then people are surprised they don't show up in search. That outcome is predictable: one page answers one query, while competitive topics are held by sections of sites with dozens of pages. So we start by establishing the job. If the page is for ads, what matters is matching the promise in the ad, one obvious action and speed on a phone. If the goal is search, it is almost always better to build a section on your main site than a separate page on its own domain: a new domain starts with no history and no trust, and both take months to build. Either way we build in a sensible heading structure, custom meta, schema markup, compressed images, analytics goals from day one and a privacy consent on the form. Doing that up front costs less than redoing it later.
Heavy images, unoptimized JavaScript, no CDN. Google downranks slow sites — visitors leave within 3 seconds.
Most paid traffic arrives on mobile. If the button slides off screen and the form doesn't fit, the ad budget burns without a single enquiry.
No proper robots.txt, sitemap, meta tags, schema. Search engines can't understand your offer. Traffic only from paid ads.
Standard Webflow without optimization requires $10-30K in additional SEO work: structure, content, meta, schema. Paying twice for one project.
No GA4, goals, or events configured. Can't see where leads come from, what your conversion rate is, or what to improve.
The page doesn't answer the question people arrived with: no price, no terms, no sense of what happens after the form. They leave and keep comparing.
Proven block structures: hero with USP, problem→solution, features, social proof, pricing, FAQ, CTA. Adapted to your industry.
Webflow (fastest, flexible), Framer (design-first), Next.js (custom complex projects). Selected based on your needs and budget.
Schema.org Product/Service, meta targeting keyword clusters, sitemap, robots, canonical, OG tags, FAQPage schema.
Image optimization (WebP, lazy load), minified JS/CSS, CDN, server-side rendering where needed. <2 sec load time.
Responsive tested on 15+ devices: iPhone 12-15, Samsung, Pixel, iPad, laptops. Touch-friendly elements throughout.
GA4 + Microsoft Clarity (heatmaps). Goal configuration, event tracking, conversion setup. Optional Meta/LinkedIn Pixel integration.
Content isn't written 'for style' — it's written to target keyword clusters. SEO copywriter + editor working together.
CRM (HubSpot, Salesforce, Pipedrive), email/SMS services, chatbots, payment systems. Forms flow directly to your funnel.
The number from our pricing page: development to brief, from a single landing page to a multi-page site. The final figure depends on scope and on whether copy and photography come from your side.
Technical SEO requirements are built in from the start: structure, meta, schema, speed, analytics goals. Retrofitting a page "for SEO" later costs more than doing it right once.
A single landing page rarely ranks for competitive queries — the honest reason is explained below.
Not 'we'll add SEO later' — every standard is architected in from the start. No second contractor needed.
Core Web Vitals in the green zone (90+). Google ranks you higher. Users don't bounce from blank screens.
First we establish where the visitor comes from and what they must understand in the first seconds. Pages for ads and pages for search are assembled differently.
Webflow/Framer — clients edit text, photos, pricing themselves. No developer fees for basic changes.
Analyze niche, competitors, target audience. Build keyword cluster the landing should target for organic traffic.
Design block sequence, CTA placement, headline formulations. Interactive prototype for approval.
Final design for all screens: desktop, tablet, mobile. 1-2 revision rounds included.
Build/code on chosen stack. Parallel work on SEO markup, speed optimization, testing.
Cross-browser testing, form checking, metrics verification, schema validators, Core Web Vitals. Domain connection.
GA4, Clarity, goal configuration. Team training on editing, adding sections. Documentation delivered.
These get confused constantly, which is where the disappointment comes from — "we built a landing page and it's nowhere in Google".
| What matters | Page for paid traffic | Page for search |
|---|---|---|
| How the visitor arrived | Clicked an ad with a specific promise | Searched on their own and is comparing options |
| Core requirement | Match the ad and offer one clear action | Answer the query fully: prices, terms, limits, objections |
| Amount of copy | As little as possible, everything drives the form | Enough to close the question without a trip to a competitor |
| How many pages you need | One per offer or segment | One per query cluster — usually dozens |
| When results show up | The day ads go live | Months: the page has to be indexed and earn trust |
Webflow, Tilda and similar platforms are a reasonable choice for a paid-traffic page. The limits start where search is involved.
The temptation is understandable: spin up a separate site for one service and promote it. In practice a new domain starts from zero — no history, no links, no trust — and that takes months to build. At the same time you split your effort: two pages about the same service on two domains compete with each other. If search is the goal, a section on your main site is almost always the better move: it inherits the domain's trust and adds to it. A separate domain makes sense when it really is a different business or a product with its own brand.
Between an impressive background video and a fast load on mobile data we pick the second: people leave before they ever see the effect.
Design mobile first, adapt to desktop after. Reverse breaks on phones — a common mistake.
No jQuery, no unnecessary libraries, no heavy sliders. Every kilobyte of code is 0.1 seconds of load time.
Schema, meta, sitemap, robots — configured before launch. Not 'we'll do SEO in 3 months'.
For a narrow, low-competition query it can. For anything competitive, usually not: one page covers one cluster, while the pages above it belong to sites with whole sections on the topic and years of accumulated trust. If organic traffic is the goal, we'll say plainly that a section of your site is the better investment, even though it's a larger project.
For a page serving ads, a builder is a perfectly good answer: it's quicker, cheaper to change and enough for custom meta, headings, analytics and basic markup. Custom code earns its cost when you need non-standard logic, tight speed targets or a structure that will grow to many pages. We recommend the cheaper option whenever it does the job.
A single H1 and a coherent heading structure, custom title and description, schema markup, compressed images in modern formats, clean URLs, correct link previews and a sitemap. None of that makes a one-page site competitive on its own — it removes the technical obstacles so the page can compete for the queries it actually fits.
You can, but for search it works against you. A new domain has no history and no trust, and it takes months to build them; meanwhile two pages about the same service compete with each other. A separate domain makes sense when it's genuinely a different business or a product with its own brand — not as a shortcut.
The first month after launch we fix things free: bugs, small copy and image edits, analytics goals. After that it's either one-off tasks or a support arrangement — we scope the price once we've seen the site rather than quoting a boxed number.
Yes. We look at the page first: speed, structure, meta, what stands between visitors and the enquiry. Then you get a prioritised list of fixes, with a clear note on which ones you can implement yourselves. If rebuilding turns out cheaper than repairing, we'll say that too.
Free 30-minute consultation