Auditing a keyword map covers 4 criteria: coverage (pages for each cluster), mapping (one cluster = one page, no cannibalization), volume (real demand exists), intent (page type matches query type). Tools: Google Search Console (already-ranking queries), Ahrefs (missing queries), clustering tools.
Auditing a keyword map covers 4 criteria: coverage, mapping, volume, intent. The map shouldn't sit in Excel — it should update monthly based on what Google Search Console actually shows.
Each cluster needs a landing page. Clusters without pages = create new ones.
One cluster = one page. Multiple pages competing for the same queries = Google can't decide which to rank.
Drop zero-volume queries. Check seasonality. Refresh numbers — they shift.
Page type must match query type. "Buy X" → product page. "How to X" → blog article.
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