Where to build a keyword map: best tools and free alternatives
You can build a keyword map free (Google Keyword Planner, Google Trends, search suggestions, Ubersuggest free tier) or paid (Ahrefs, Semrush, Moz, Keys.so, Serpstat). Free is enough for micro-sites under 100 queries. For 500+ queries you need paid tools or you'll spend weeks on manual work.
You can build a keyword map free (Google Keyword Planner, Google Trends, Ubersuggest) or paid (Ahrefs, Semrush, Moz). Free tools work for micro-sites under 100 queries. For 500+ you need paid tools — or you'll spend weeks on manual work.
Free tools
- Google Keyword Planner — needs Ads account.
- Google Trends — seasonality.
- Search suggestions — Google autocomplete.
- "People also ask" boxes.
- Ubersuggest free tier — limited but useful.
Paid tools
| Tool | Price | Strengths |
|---|---|---|
| Ahrefs | from $99/mo | Best EN database, links + keywords |
| Semrush | from $120/mo | Deep competitor analysis |
| Moz | from $99/mo | Domain authority, easier UI |
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- •best keyword research tools
- •free keyword research alternatives
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