SEO text is content written simultaneously for humans and search engines. It answers the user's query in the first paragraph, is structured with H2/H3, contains keywords naturally, and uses FAQ blocks. SEO copywriting is the process of creating such texts. Main goal: rank in Google top-10 and get cited in AI Overview. In 2026, bad SEO text (with keyword stuffing) gets demoted instead of ranked.
SEO text is content written for humans and search engines simultaneously. Difference from regular text: answers specific query, scan-friendly structure, optimized for AI Overview citations. SEO copywriting = the process; SEO copywriter = specialist.
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