SEO Copywriting
Writing expert SEO copy for landing pages, categories, and blog — optimized for target queries and E-E-A-T signals.
Full definition
SEO Copywriting is the process of producing expert copy for a website that is optimized simultaneously for the user, search engines, and AI models.
- •Types of SEO copy:
- •E-commerce category and subcategory texts — cover transactional intent.
- •Service landing pages — address customer pain, present the offer, house the lead form.
- •Blog articles — target informational queries, build E-E-A-T, and serve as internal-link donors.
- •Expert reviews and comparisons — capture commercial-consideration traffic ("best CRM for B2B", "iPhone 15 vs iPhone 16").
- •Local pages — for geo-modified queries ("service + city").
- •What separates SEO copywriting from general writing:
- •Semantic-core work: keyword clusters, LSI phrases, "People Also Ask" questions.
- •E-E-A-T compliance: named author with credentials, links to primary sources, publish and update dates.
- •Snippet-friendly structure: a short direct answer in the first paragraph, question-shaped H2s, lists and tables.
- •GEO optimization: fact-dense copy, structured data, quotable "citation blocks" for AI.
Average rate for expert SEO copywriting in the Russian market (2026): 3,000–8,000 ₽ per 2,000 characters, depending on niche and author. Medical, financial, and legal (YMYL) sit at the upper end; general SEO articles at the lower end.
Inside a retainer agency, copywriting typically runs as a chain: expert author → editor → SEO specialist → fact-checker. This pipeline delivers depth, optimization, and reliability at once.