E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness — Google's quality trust signals.
Full definition
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is Google's expanded content quality evaluation system, updated in 2022 by adding the first "E" (Experience) to the previous E-A-T formula.
- •Breakdown:
- •Experience — the author's personal, first-hand experience with the topic (reviews, case studies, practical advice).
- •Expertise — professional knowledge and qualifications.
- •Authoritativeness — industry recognition (citations, mentions, rankings).
- •Trustworthiness — transparency, security, and information accuracy.
Especially critical for YMYL topics (healthcare, finance, law). On these sites, Google applies the strictest E-E-A-T standards.
- •How to improve E-E-A-T:
- •List the article author with a bio and credentials.
- •Cite primary sources and research.
- •Earn links and mentions from recognized experts in the field.
- •Update content with a visible "last updated" date.