Conversational SEO
Optimization for natural-language and voice search queries in AI assistants.
Full definition
Conversational SEO is the optimization of content for natural-language queries that users speak aloud or type into chatbots.
With the spread of voice assistants (Alexa, Siri, Google Assistant) and AI chatbots (ChatGPT, Perplexity), queries have become longer and more natural. Instead of "weather London", users ask "what will the weather be like in London this weekend?".
- •Core principles of Conversational SEO:
- •Question–Answer structure: H2 headings phrased as questions, answer in the first paragraph.
- •Long-tail keywords: optimize for 5–10-word phrases.
- •Conversational content tone: how you explain, not how you write formally.
- •Featured Snippet optimization: a concise, direct answer (40–60 words) immediately after the question.
- •FAQPage Schema: helps Google extract Q&A pairs for AI Overviews.