Snippet
The block of information displayed for a page in search results: title, description, URL.
Full definition
A search snippet is the block of information displayed for a page in search results: a title, description, URL, and optional additional elements.
- •Types of snippets:
- •Standard snippet: title + description + URL.
- •Rich snippet: adds star ratings, price, cooking time — powered by Schema.org markup.
- •Featured snippet: a highlighted block in position zero with a direct answer to a question.
- •AI Overview (formerly SGE): an AI-generated answer with cited sources.
- •Knowledge Panel: entity information (company, person, place).
- •Snippet optimization:
- •Title: 50–60 characters, includes the target keyword.
- •Description: 120–160 characters, contains a CTA and keyword.
- •For Featured Snippets: a concise direct answer (40–60 words) immediately after a question-phrased heading.