Entity SEO
Optimizing your brand, person, or place as a recognized entity in Google's Knowledge Graph.
Full definition
Entity SEO is the optimization of a brand, person, place, or product as a recognized entity in Google's and Yandex's Knowledge Graph. It shifts the focus from optimizing for keywords to optimizing for concepts.
The Knowledge Graph is Google's knowledge base containing over 500 billion facts about 5 billion entities. LLMs were trained on this data, so entities with strong Knowledge Graph representation are cited by AI far more frequently.
- •Entity SEO tools:
- •Wikipedia and Wikidata — creating an entry with sameAs links.
- •Schema.org Organization/Person — on-site markup with sameAs attributes.
- •Google Business Profile — for local businesses.
- •Mentions in authoritative publications — building "edges" in the knowledge graph.
- •NAP consistency (Name, Address, Phone) across all platforms.
Checking entity status: searching your brand name in Google should trigger a Knowledge Panel.