Local / Geo SEO
Promoting a business in a specific city or region using local search signals.
Full definition
Local SEO (Geolocation SEO) is a set of practices for ranking a business in search results for queries tied to a specific city, district, or region.
- •Key Local SEO tools:
- •Google Business Profile (GBP): a complete profile boosts visibility in Google Maps and the local 3-pack.
- •Local citations: NAP (Name, Address, Phone) consistency across all directories and platforms.
- •Local landing pages: dedicated pages targeting each city where the business operates.
- •Local links: mentions in local media, directories, and portals.
- •Reviews: quantity and quality of reviews on GBP and Google Maps.
The Local Pack — three business cards Google shows at the top of results for local queries — captures 44% of all clicks for searches like "service + city". Getting into the 3-pack is often the single highest-impact Local SEO goal.