YMYL (Your Money Your Life)
Topics affecting health or finances (medicine, finance). Google applies stricter quality standards.
Full definition
YMYL (Your Money Your Life) is a category of topics that directly affect a user's health, financial wellbeing, safety, or happiness. Google applies elevated quality standards and stricter E-E-A-T requirements to YMYL pages.
- •Examples of YMYL topics:
- •Healthcare: disease symptoms, treatments, medications.
- •Finance: investments, loans, taxes, insurance.
- •Legal: legal advice, legislation.
- •Safety: emergency situation instructions.
- •Mental health: depression, anxiety.
Practical SEO implication: on YMYL sites without clear authorship, citations, and expert signals, Google may suppress visibility regardless of technical quality. Solution: named authorship with bios, linked primary sources, and professional medical/legal review.