Metrics, GSC, analytics tools, rankings, CTR, behavioral factors, conversions.
A comprehensive site analysis to identify issues blocking search engine rankings.
Click share from impressions in SERP. Average CTR for #1 is 27%, top-3 — 15%, top-10 — 2%.
Share of visitors who leave without interacting. High bounce signals bad UX or poor query match.
Visitors who came from organic search results. The primary metric of SEO effectiveness.
User interaction signals: time on site, depth, CTR, dwell time — used by Yandex and Google.
Site's position in SERP for a specific query. Tracked via GSC, Topvisor, Ahrefs.