Indexation, crawling, speed, Schema.org, hreflang — everything making a site visible to search engines.
Optimizing the technical aspects of a site: speed, crawlability, indexation, structure.
An HTML attribute telling search engines which language and regional version of a page to serve.
Google's page experience metrics: LCP, INP, CLS — measuring speed and visual stability.
Structured data markup for search engines and AI. Enhances rich snippets and GEO visibility.
The number of pages Googlebot will crawl on your site within a given timeframe.
An HTML tag pointing search engines to the preferred version of a page when duplicates exist.
File at site root telling search bots which sections may be crawled and which not.
XML site map listing all important URLs — helps search engines discover and index pages faster.
Permanent redirect from old URL to new. Passes SEO weight, unlike 302.
Meta tag or HTTP header forbidding search engines from indexing a page. Not the same as robots.txt.
Open protocol by Bing/Yandex — lets sites instantly notify search engines about content changes.
Free Google tool for monitoring indexation, rankings, errors, and submitting sitemap.
Yandex's tool for tracking indexation, technical issues, and site visibility in Yandex search.